Equipment House inks exclusive distribution deal with China’s GenGee

Scientific & Medical Equipment House Co. (Equipment House) signed, on Aug. 21, an exclusive distribution agreement in Saudi Arabia with GenGee, a Chinese company specialized in the sale and marketing of technologies for analyzing the athletic performance of players in sports clubs.

In a statement to Tadawul, the company said that GenGee is a global company specializing in sports performance analysis, utilizing advanced technologies to collect and analyze data related to player performance across various sports.

It employs sensors and specialized systems to gather data on player movements, which helps teams and sports clubs understand the strengths and weaknesses of their players and improve their overall performance.

The agreement comes in the context of developing and diversifying the activities of Equipment House and expanding investment fields to meet its strategic goals in fulfilling the demands of the Saudi market, the statement added.

Commenting on the deal, Equipment House CEO Barakat bin Saud Al-Arifi stated that this exclusive agreement represents a qualitative leap in the company’s activities, as GenGee's technology is set to revolutionize the analysis and enhancement of football performance by relying on the collection of precise data and innovative algorithmic interpretation.

In terms of financial impact, it is expected to begin in the first quarter of the upcoming year, 2025, he indicated.