ERICSSON and Mbc to discuss tv and media transformation during THE CHANGE MAKERS FORUM

MBC and Ericsson will discuss the shifts in consumer behavior and technology that are reshaping TV and media. Ali Jaber, Group TV Director of MBC & Dean of Mohammed bin Rashid School of Communications, American University in Dubai will deliver a keynote speech during Ericsson’s Change Makers Forum, held in Dubai UAE on January 10th 2016 at the Sofitel The Palm under the patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman, and Chief Executive Emirates Airline and Group Dubai Aviation City.

Jaber will talk about the importance of content for TV and media, how ICT is transforming the converged media experience, and how technology tools can help the industry to grow.

Ali Jaber, Group TV Director of MBC & Dean of Mohammad Bin Rashid School of Communications at American University in Dubai, said: “I have been invited by Ericsson to tell you about the Changing face of TV & Media.  Connectivity without content can make even the most sophisticated technologies irrelevant or of limited value.   I look forward to share with you the transformation story of  Linear TV at Ericsson’s Change-Makers Forum.”

Rafiah Ibrahim, President, Ericsson Region Middle East and Africa, said: ”This transformation is fueling the Networked Society, a society in which mobility empowers every person and every industry to reach their full potentials. New innovations and players are shaping several industries and we want to participate in the discussion to enable a sustainable future for all parties.”