Ericsson appoints Wojciech Bajda to head GCC and global customer unit zain

In line with the previously announced business strategy, Ericsson in Market Area Middle East and Africa announces the appointment of Wojciech Bajda as Head of Ericsson in Gulf Council Countries (GCC) and Global Customer Unit (GCU) Zain and a member of the Market Area’s Leadership Team effective May 16th, 2017.

Bajda will be based in Dubai, UAE and he will be responsible for driving the company’s business in the GCC markets in addition to driving the company’s business for Zain Group within Ericsson.

Ericsson Middle East and Africa President, Rafiah Ibrahim says: "The new leadership team is set to enable our customers’ current and future success with the ambition of becoming more responsive to their needs. Our focus remains to be our customer’s trusted partner of choice across the Middle East and Africa market and with this new team, I am confident that we will be able to achieve our wanted position."

Prior to assuming his current role, Bajda held the responsibility of driving Ericsson’s non-operator business across region Middle East. He joined Ericsson in Poland in year 2000 as a Sales Manager and during his tenure in Ericsson, he has taken on different sales positions including Key Account Manager for T-mobile, the biggest Ericsson account in Poland. In 2009, Wojciech started his international assignments with Ericsson and worked in Africa running Orange and Millicom Accounts. Then, in 2013, he moved to Ukraine and led Ericsson business in Eurasia consisting of 11 countries from Belarusia to Mongolia.

Bajda graduated with MSc. In Electronics from Technical University of Lodz in Poland in 1999 and has completed MBA at University of Bradford UK in 2005.

Ibrahim says: "As we form the new Market Area Leadership Team, I would like to thank those leaving the previous regional Leadership Team. They have taken a key role in driving the company during times of change and we appreciate and value their contributions.”