Technology & IT | Wednesday 21 January, 2015 12:10 am |

Ericsson, a world leader in communications technology and services, will participate in the upcoming IBC-Content Everywhere MENA 2015 event, to be held from January 20-22 in Dubai, United Arab Emirates showcasing its latest TV& Media solutions.
At Ericsson’s stand in IBC Content Everywhere MENA 2015, visitors can explore the potential for media delivery and consumption in the Smart City future. Demonstrations will include the Ericsson MediaFirst solution, TV Compression technology, Broadcast Over LTE, and Media Delivery Network.
Georges Dabaghi, Head of TV and Media, Ericsson Region Middle East, will participate in Innovation in Over The Top alongside traditional TV, at 12:30 on Tuesday Jan 20th. Simon Frost, Head of TV and Media Marketing Ericsson will particpate in Embracing change: A roadmap for the future and Chair's Closing Comments, at 17:45 on Tuesday Jan 20.

Rafiah Ibrahim, President, Ericsson Region Middle East said: ” At Ericsson, we are re-imagining people’s lives in the Networked Society, through our Media Vision 2020. TV & Media industry is being transformed through mobility and we are empowering this through our innovation.  Ou aim is to support the industry players to deliver the advanced video and TV services that consumers desire. We are pleased to be participating in IBC Content Everywhere MENA, to demonstrate the full potential of media in the Networked Society.”

Ericsson is enabling the transformation of the media industry with its suite of products that address the complete TV and Media solution value chain. This enables operators to carry the content from several owners and broadcasters over their networks efficiently, and with a wide variety of transcoded rates.