Farnek Appoints Aburok To Drive Business Growth Strategy

Leading UAE-based smart and green facilities management (FM) company Farnek has appointed Khaldun Aburok as director of business development. 

Aburok’s previous experience in business development includes a senior role with major Japanese corporation OMRON, a global leader in the field of automation, initially reporting into their regional HQ for EMEA in Amsterdam. He started out as a field sales engineer based in Switzerland, and after almost three years’ service, in 2015, he was promoted to regional sales manager for the MENA region, heading up the Dubai branch office.

Prior to that, Aburok worked in the research department at the Swiss Federal Institute of Technology in Zurich, having graduated from the University of Applied Sciences and Arts Northwestern Switzerland, with a Bachelor’s degree in electrical engineering and IT.

“Khaldun has a great deal of engineering sales experience, both here in the UAE and Europe, and has a very strong technological background. Therefore, given the challenging market conditions due to the pandemic, he was the ideal candidate to drive our business growth strategy,” said Markus Oberlin, CEO, Farnek.

The Swiss national has been given the responsibility for supporting the corporate strategic vision of Farnek by implementing an aggressive business growth strategy. His responsibilities include directing the business development department's day-to-day activities, including leading, motivating, and developing the sales team, improving quality management and client relationships, and budget accountability.

“Environmental and social awareness, innovation, and technology are at the forefront of Farnek’s corporate strategy, which are values and aspects of the business that I am passionate about. Add that to my experience of studying and working in Switzerland, and the decision to join Farnek was totally natural and I am looking forward to a long and successful career here,” said Aburok. 

Since joining Farnek earlier this year, Aburok has made an immediate impact, securing multimillion-dollar projects with Dubai Development Authority and United Arab Bank, as well as winning contracts with Gulf Vision, Valiant Clinic owned by Belhoul Hospital, SIG- Schools, and Sharjah Research Technology and Innovation Park. 

Aburok, who also holds an MBA focusing on strategic and executive management, commented: “The UAE FM market is highly competitive and it is companies such as Farnek that have embraced technology and use it to become more cost-efficient and more sustainable, that will ultimately overcome the challenges brought on by the pandemic.” 

Farnek has invested more than one million dollars into research and development to advance innovative tech-driven initiatives such as biometrics, its multifunctional smartwatch technology, and, more recently, its disinfection tunnel.