Business & Money | Saturday 25 April, 2015 9:17 am |

FCA US and CNH Industrial announce their support of the USA Pavilion at the upcoming world’s fair in Milan from May through October 2015. Expo Milano 2015 is expected to draw close to 20 million visitors during its six months’ worth of performances, meetings, conferences and gatherings, all converging around the theme of “Feeding the Planet, Energy for Life.”

FCA US will serve proudly as the exclusive automotive sponsor of the USA Pavilion, a partnership that demonstrates the automaker’s core values including innovation, sustainable mobility, and community, while at the same time, showcases the vital role trucks play in the everyday life of those in agriculture. As part of the FCA US partnership with the USA Pavilion, multimedia screens throughout the building will feature images from the Ram Truck brand’s award-winning “Farmer” campaign, a tribute to American agriculture and the brand’s long-standing commitment to supporting those who work in family farming, agriculture and other farming-related industries.

CNH Industrial will be featured as the exclusive agriculture and construction equipment sponsor of the USA Pavilion. It will showcase its agricultural machinery brand, Case IH, and construction equipment brand, Case Construction Equipment, both of which play important roles in the American farming and infrastructure sectors. Images and video of the brands’ products at work will be prominently displayed around the pavilion demonstrating how these machines work to bring food to the tables of millions of Americans.

Also stationed outside of the USA Pavilion is its Food Truck Nation, an al fresco catering area, featuring Fiat Professional Ducato vehicles. Each truck will be adorned with images representing food, agriculture and the United States. The exterior of the Food Truck Nation will be wrapped with artwork depicting “The Spirit of American Farming” with a combine harvester from Case IH and a Ram 1500.

“Feeding the Earth, whose population will grow by 2.5 billion by 2050, is daunting. Our task is to give our small contribution by equipping farmers with the means to produce the maximum food possible. No one has the magic recipe, but everyone can and must do their part. This is what the challenge is all about: our vision of the future and the legacy we want for generations,” said Sergio Marchionne, CEO of Fiat Chrysler Automobiles and Chairman of CNH Industrial N.V.

“We’re excited to partner with FCA US and CNH Industrial, two leading companies which play an important role in tackling global food-system challenges through their commitment to sustainability and innovation,” added Doug Hickey, Commissioner General of the USA Pavilion at Expo Milano 2015.

In addition to their joint sponsorship of the USA Pavilion, both FCA and CNH Industrial are Official Global Partners of Expo Milano 2015.

Fiat Chrysler Automobiles provided a fleet of vehicles that, with an eye towards sustainable mobility, are being used for transportation by Expo staff and as a car-sharing service for the many visiting delegations from all corners of the world. A total of 105 "eco-sustainable" cars having low emissions and alternative fuels: fifty Fiat 500L Natural Power (that can also be used with biomethane), ten Fiat 500e electric-powered, for internal use within the exhibition area and ten executive sedans to be used as executive cars.

FCA Group will also be present inside Expo through a space in the Partners Building dedicated to merchandising and Fiat 500 urban furniture along the Decumano, the main street in Expo. Moreover, different touch points in Milan will welcome visitors.

CNH Industrial is the only industrial company present with a pavilion at Expo Milano 2015 through its brand New Holland Agriculture. New Holland’s Sustainable Farm Pavilion will represent the brand’s key agricultural innovations and values. From its eco-friendly pavilion structure to the interior experience center, visitors will better understand the role of agricultural mechanization in the food supply chain through a series of interactive applications, augmented reality, video installations and product displays. Furthermore, CNH industrial will provide logistics and transport vehicles from its Iveco and Iveco Bus brands throughout the event. These vehicles are powered by engines from FPT Industrial, the company’s powertrain brand.