"Fine" makes its tissues softer than ever, adding a touch of real cotton

With cold and flu season just around the corner, individuals everywhere are bracing themselves for the inevitable: congestion, sniffles, runny noses, and the redness and irritation that accompany these symptoms. If colds and flus weren’t annoying enough, having to deal with the pain and discomfort of rough, abrasive tissues can make this germ- and virus-filled season even more exasperating. To help ease their discomfort, as consumers stock up on cold-season essentials, they’ll be looking for the softest, most soothing tissues available.

And thanks to Fine, individuals and families across the region will now be able to enjoy a level of softness and comfort never before experienced by tissue consumers.

For the first time ever, Fine Hygienic Holding (FHH) – one of the world’s leading manufacturers of hygienic paper products – has infused its tissues with a touch of real cotton. While many tissue manufacturers will assert that their products are ‘cotton soft,’ Fine is now the first to actually deliver on this claim. A revolutionary innovation in terms of both quality and manufacturing, Fine’s new tissues are the softest and most soothing ever made – a true comfort to red, irritated noses everywhere.

This achievement was announced at a press conference held in Jeddah, attended by media, Engineer Hussein Al-Ghamdi, Executive Officer and Chairman of the Energy and Manufacturing Sector in the Saudi Quality Council Board, and the senior management of Fine Holding,

“In any industry, there are leaders and there are followers,” said Fine Hygienic Holding CEO Salim Karadsheh. “Since the very beginning, we at Fine have worked tirelessly to lead the industry in every sense – from the quality of our products to our environmental impact, and beyond. This is especially true when it comes to innovating in our products and giving consumers exactly what they want. Infusing our tissues with the softness of cotton has been a challenge we have long been working on – and now, we’ve finally achieved this major milestone. This is such a momentous achievement for FHH, and we are eager to continue looking for new ways to delight our customers.”

Fine customers across the region can breathe a sigh of relief: these exceptionally soft, soothing tissues can now be found anywhere that the company’s products are sold.