Ford unveils all-new Ford Edge in region-first ‘unboxing’

The phenomenon of ‘unboxing’ videos - where a vlogger takes a first look at a new piece of technology – has become an incredibly popular Internet genre, racking up millions of views. So when Ford wanted to reveal the all-new Edge in the Middle East, they turned to Faisal Al Saif, a popular Saudi Arabian technology vlogger and TV presenter. 

Released on 18th September at 09.00 Gulf Standard Time, the full video is be available to watch on the Ford Middle East YouTube channel at https://youtu.be/uXVQz5f2anQ, as well as an abridged version on Ford Middle East’s Facebook page at www.facebook.com/fordmiddleeast

The box, measuring 5 metres long, 2.3 metres high and 2.3 metres wide, was specially constructed to house Ford’s flagship Crossover Utility Vehicle. When Faisal unboxed the car, it was the first time he’d seen the vehicle, and he admitted that it was a unique experience. 

“I’m used to unboxing mobile phones, headphones, and gadgets, but this is the biggest piece of tech by far!” said Al Saif. “My first impression is that the new design looks fantastic - it’s a real evolution of the previous model. I was surprised just how many features are on the car and it’s exciting to be the first to get hands-on with the technology.” 

Ford is confident that the all-new Edge, the latest global product from the One Ford plan, will reclaim the top spot in the important CUV segment in the Middle East. 

“The all-new Ford Edge has truly evolved on all fronts, offering a more dynamic and sophisticated design as well as a fantastic driving experience,” said Sue Nigoghossian, Communications lead for Ford Middle East and North Africa. “But the key element that sets it apart from its competition is the host of advanced technologies it offers – whether it’s features designed to keep you safe, like the front-facing 180 degree split view camera, or make your urban life easier, like the hands-free liftgate, or to improve cabin refinement levels like our Active Noise Control system.

“With his experience of the newest consumer technologies on the market, Faisal was the perfect choice to be the first to explore the advanced technologies in the all-new Ford Edge and introduce them to his audiences in a different way that truly makes this crossover stand out,” Nigoghossian added.