G-SHOCK AND MAHARISHI ANNOUNCE MIDDLE EAST RELEASE OF NEW GWG-1000MH-1AER

G-SHOCK and UK-based military design brand, Maharishi has revealed the Middle East launch of the Winter 2017 Maharishi X G-SHOCK GWG-1000MH-1AER, a limited-edition timepiece that highlight’s Maharishi’s latest Disruptive Pattern Material (DPM) print, British Bonsai Forest. The newest G-SHOCK model will now be made available exclusively across all G-Factory stores in the Kingdom of Saudi Arabia (KSA), UAE and Qatar. The Maharishi X G-SHOCK GWG-1000MH-1AER takes on the aesthetic design of Maharishi’s stretched camouflage variant, made more appealing with its use of complementing bright orange luminous indicators on the watch’s dial. The Maharishi X G-SHOCK GWG-1000MH-1AER, which is part of the LAND series, contains all the features that has made G-SHOCK retain its leading position for watches designed primarily for sports, military and outdoors-oriented activities. The new timepiece's British Bonsai print throws the spotlight on Maharishi's new take on the traditional camouflage pattern, which is reminiscent of spiralling and interlocking patterns commonly found in wood grain. The print introduces a new 'stretch' variant--elongated graphics that seems to blend cohesively into the watch strap and boldly sends out the statement that camouflage is rooted in nature. The Maharishi X G-SHOCK GWG-1000MH-1AER integrates breaking new features like an atmospheric pressure sensor (altimeter/barometer), temperature sensor (thermometer), magnetic sensor for compass readings and its signature Multiband 6 technology, which allows for the most accurate timekeeping. It also includes Tough Solar power, and a shadow dispersing solar panel dial, which enables high-capacity solar-charging. Other features of the limited-edition timepiece include mud, shock and vibration resistance; 200M water resistant; full auto-double LED lights; World Time with 29 time zones that cover 29 cities + UTC; 4 Daily Alarms and 1 Snooze Alarm; 1/100th second Stopwatch; Countdown Timer; 12/24 Hour Formats and a day and date display. The Middle East release of the Maharishi X G-SHOCK GWG-1000MH-1AER follows its successful launch in an exclusive in-store event held at Maharishi London. The new model has been hailed as the embodiment of the seamless synergy of Maharishi's and G-SHOCK's strategic partnership and continued collaboration. -ends- NOTES TO EDITORS G-SHOCK Built from a mission by creator Mr. Ibe to create the unbreakable watch, G-SHOCK is the watch that stunned the world with a concept for toughness that defied conventional watch-making logic. G-SHOCK creates technologically advanced watches that can resist gravity, freezing temperatures, high water pressure and magnetic fields, watches built to last forever through a constant pursuit of toughness. Launched in 1983, G-SHOCK watches have sold over 100 million watches in over 100 countries. Alongside its classic offering, G-SHOCK has since launched its G-SHOCK Premium range in 2011. The G-SHOCK Premium collection uses the highest standards of engineering and rigorous testing at its design center in Yamagata, Japan, to ensure that every piece remains true to the original concept, whilst a combination of the finest materials and opulent styling’s deliver the ultimate in luxury timepieces. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr Ibe’s mantra “Never Give Up”. MAHARISHI Founded by Hardy Blechman in 1994, maharishi carries a strong ethos of respect for nature while utilising the latest technology. The brand's authentic utilitarian aesthetic rapidly propelled it onto the international design stage and after a decade of research in 2004 Blechman published DPM: Disruptive Pattern Material, a 900 page comprehensive encyclopedia of camouflage, which demonstrated the fact that camouflage has its roots in nature, natural history and art, rather than the military. Since 2004 Blechman has used DPM as a vehicle to spread the use of camouflage within culture, slowly helping to reclaim its symbolic value away from the military. For further information, please contact: CommuniGate Middle East P.O.Box 500270, Dubai, UAE Tel: +971 4 4546093 Fax: +971 4 3612432 E-mail: info@communigateme.com Website: www.communigateme.com