GENERAL DISTRIBUTION CO UNLEASED A NEW SCENT: TOUS FLORAL TOUCH

General Distribution Company - is set to release the new fragrance TOUS FLORAL TOUCH which is richly infused with personal touch. The new fragrance is a captivating unique mix of ideas and impulses, that has been exclusively created for men and women who simply want to be noticed and who aspire to capture the attention everywhere they go. The new fragrance will be displayed in Jeddah’s Niche Showrooms including Paris Gallery, VaVaVoom, Debenhams, Woojooh, Harvey Nichols and other prestigious Showrooms. 

The Brand Manager for this Product, Mr. Hossam Ismail, commented on the event saying: “It has been wonderful to create an incredible fragrance that embodies the splendor, mystery, beauty and inspiration. After countless years spent tracing the best and freshest flowers to be included in our scents, we at SARA have come to expertly identify the flowers’ smell and feel. Today, we provide the Saudi market with a new floral perfume reflecting our deep passion and friendship with flowers. We still create floral perfumes with meaning”.

The TOUS Floral Touch design continues to remind us of the flowers in the Dune collection. The glass is embraced by a delicate tin laminate decorated with flowers among which the TOUS bear figure appears. The same floral motive is incorporated into the fragrance packaging, reminding us that this is a new, floral proposal for TOUS’ most sensual fragrance.

TOUS Floral Touch contains citrus top notes of mandarin and bergamot complemented with a touch of violet leaf. The majestic heart is filled with white flowers. The silky sweet aroma of gardenia blends with the intoxicating power of the tuberose, while fresh jasmine, so radiant, tenacious and filled with different olfactive facets, becomes the queen of the composition. Sandalwood and white musk create a warm base to the fragrance which is rounded out with a delicate fruity hint of nectarine.