Genesis G70 Resets Expectations of Performance and Luxury

A new era for luxury motoring has dawned, with the official launch of the highly anticipated Genesis G70 luxury performance sedan. The G70 was unveiled in Seoul, on September 15th, before officially going on sale in Korea on September 20th. Timing for its rollout in other markets will be announced soon.

The Genesis G70 is an athletic sedan characterized by its graceful and dynamic exterior styling, elegant and intuitively designed interior, and choice of three different powertrains: a turbocharged 3.3-liter gasoline V6, a 2.0-liter turbocharged gasoline I4, and 2.2-liter I4 diesel.

The G70 also incorporates numerous advanced driver assist systems, and a high level of connectivity with server-based voice recognition technology using Kakao Corp’s artificial intelligence platform.

Genesis launched the G70 at a special festival in Seoul’s Olympic Park.

“The launch of the Genesis G70 is an important milestone for our brand,” said Manfred Fitzgerald, Head of Genesis Division. “We deliberately chose Seoul, as this is our place of origin. This is where we are coming together with our customers and friends in the music industry to celebrate as a people’s festival.”

The all-new G70 showcases the future direction of the Genesis brand’s design identity. Athletic elegance is represented in the exterior styling, as the car captures both beauty and tension, like an athlete poised to perform.

Luc Donckerwolke, Head of Genesis Design, said, “At Genesis, we shape fascination and desire with the passion, dedication and talent from our designers. We modulated all parameters from the Genesis DNA to tailor a sports sedan. This challenge required the highest skills and know-how. The G70 is designed to captivate all senses with its sensuous and tensioned muscular volumes.”

Sophisticated, Elegant, and Driver-Focused

The long hood and short front overhang, elegant roofline and assertive multi-spoke alloy wheels combine to form a sleek, dynamic profile, subtly highlighted by dark chrome aero trim, hockey stick daylight opening and parabolic sidelines.

From the front and side, the prominent crest-type grille, character lines extending from the hood emblem, and pronounced air intakes, communicate muscular performance. Two distinctive linear LED DRLs on each side of the large crest grille foreshadow the future Genesis signature quad lamps.

In the rear, the LED rear combination lamps continue the quad lamp theme, while the raised trunk lid and compact bumper designs give the G70 a poised character. The rear lamps, evolved from the G80, have been stretched to convey a dynamic stance.

The G70’s interior is configured to prioritize an excellent user experience, with superb fit and finish throughout. The interior packaging reflects simplicity, with an emphasis on genuine functionality instead of gimmickry. A horizontal layout brings a sense of stability, with intuitively laid out switchgear and a comfortable, assertive sport steering wheel.

Genesis designers employed premium materials throughout, including aluminum door handles, quilted leather door panels, metal speaker grilles and high-quality soft touch surfaces, in a wide range of unique and sophisticated color options. Nappa leather seats further add to the dynamic yet elegant interior.

Driving Character –  Agile Yet Safe, Dynamic Yet Quiet

The G70 offers three powertrains internationally – a 3.3-liter V6 gasoline turbo, 2.0-liter I4 gasoline turbo and a 2.2-liter I4 diesel. The Lambda II 3.3-liter V6 turbo GDI engine is the heart of the enthusiast-focused G70 Sport, with 370 PS and maximum torque of 52.0kgf·m, 0 to 100 km/h acceleration in 4.7 seconds, and a top speed of 270 km/h.

Variable-ratio steering and electronically controlled suspension are standard to provide agile steering response and an optimal ride-and-handling experience.

The G70 2.0 turbo gasoline model is equipped with the Theta-II 2.0-liter turbo GDI engine, with 252 PS and maximum torque of 36.0kgf·m. (Sports package: 255 PS). The G70 2.2 diesel model is equipped with the R 2.2 VGT engine with 202 PS horsepower and maximum torque of 45.0kgf·m.

Dynamic performance features include:

1. Launch Control to maximize power control in acceleration mode

2. Rack-mounted, motor-driven power steering (R-MDPS) and multi-link rear suspension for precise handling and comfortable ride

3. Dynamic torque vectoring system to improve vehicle cornering control

4. Mechanical limited slip differential (M-LSD) for safe driving capabilities in low friction road conditions such as rain, snow and ice

The seat positions have been adjusted to lower the center of gravity of the car to maximize performance. To augment the driving experience, the Active Sound Design (ASD) system creates an aural character that reflects the engine load and driving mode settings.

Best-in-Class Safety

Following the lead of the G90 and G80, the G70 offers the most comprehensive levels of safety in its class. Overall body stiffness and rigidity have been dramatically strengthened, while passengers are protected by nine airbags.

An unparalleled suite of advanced driver assist systems is integrated into the ‘Genesis Active Safety Control’ package, to offer the highest level of safety and convenience in its class. These include Forward Collision-Avoidance Assist (FCA), Highway Driving Assist (HDA), Blind spot Collision Warning (BCW) and Driver Awareness Warning (DAW).

When the FCA system detects a possible impact with a pedestrian, the active hood function lifts the hood to absorb shock and minimize the risk of injury. The FCA system also automatically activates emergency braking through integrated radar-camera sensors when detecting bicycles.

Exceptional Comfort and Convenience

The G70 incorporates a diverse range of advanced technologies that deliver ultimate convenience and connectivity.

An example includes the smart posture control system, initially introduced in the G90. When the driver’s body information is input, the system automatically adjusts the seat, steering wheel, outside mirror and heads-up display to the optimal position, ensuring minimal stress even on long journeys.

Advanced convenience and connectivity features include an 8-inch touch screen display supporting MirrorLink, Apple CarPlay and Android Auto, and server-based voice recognition technology, using Kakao’s artificial intelligence platform ‘Kakao I.’

For the best audio performance, a 15-speaker Lexicon surround-sound system is available to provide an audiophile-level acoustic experience.

The G70 completes the Genesis brand’s sedan lineup, along with the G90 flagship and mid-luxury G80. Genesis will now start strengthening its lineup with SUVs and alternative powertrains, aiming to have six models in its product portfolio by 2021.

Overseas G70 specifications, including for the Middle East, are planned to be announced in early 2018.