German National Tourist Office to conduct three B2B roadshow events in the Kingdom of Saudi Arabia

German National Tourist Office woos Saudi travel market with German partners ahead of winter season

As part of its continued efforts to boost Saudi tourists to Germany, the German National Tourist Office – Gulf countries (GNTO) will be embarking its annual roadshow to take place in three Saudi cities in partnership with premium airline partner, Lufthansa German Airlines.

The B2B roadshow will kick off in Jeddah on 21 October, followed by Riyadh (22 October) and Al Khobar (23 October) with the aim of introducing Saudi travel trade professionals, key opinion leaders and media to the latest tourism attractions of the all-year-round travel destination of Germany.

Highlighting the importance of Saudi market, Nicole Zaspel, Sales & Marketing Manager for the Gulf countries at German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB), commented: “The Gulf region is Germany’s third-largest non-European source market after China and the USA. With this roadshow in the Kingdom, we are looking forward to strengthen relationships with the Saudi travel industry and connect them with leading German tourism partners to inspire Saudi visitors to travel to our beautiful country.”

The three city promotional roadshow will have participation from leading German partners at this year’s GCC roadshow, hosted in partnership with premium airline partner, Lufthansa German Airlines:

1. Breuninger Department Store         
2. Cologne Tourist Board  
3. DMC & MICE Germany
4. Excelsior Hotel Ernst     
5. HOTEL BAYERISCHER HOF MUNICH        
6. Ingolstadt & Wertheim Village  
7. OUTLETCITY METZINGEN           
8. Sana Hospital Group     
9. Schoen Clinic    
10. Studiosus Incoming Munich      

After conducting the roadshow in Saudi Arabia, GNTO will head to Bahrain on 24 October, to promote the destination of Germany to the Bahraini travel trade professionals and media for one day only.

21 October 2019 – Jeddah

22 October 2019 – Riyadh 

23 October 2019 – Al Khobar

24 October 2019 – Manama, Bahrain

For those interested in attending, please email Nicole Zaspel: (nicole.zaspel@germany.travel).

About GNTB

The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 31 agencies around the world to support its activities. Further information is available from our online press centre at www.germany.travel/press. To download press pictures, please register via: http://dam.germany.travel

About Lufthansa

Lufthansa German Airlines is the largest airline within the Lufthansa Group and the first and only European airline to receive a 5-Star Skytrax rating. As one of the world's leading airlines, Lufthansa offers 5,988 weekly frequencies and currently operates to 214 destinations in 75 countries around the world from of its hubs in Frankfurt and Munich. In the 2018 business year, the airline welcomed around 70 million passengers on board its flights. The Lufthansa passenger fleet consists of 351 aircraft (as of 31.12.2018) and will continue to take delivery of new aircraft until 2025. Revenue at Lufthansa German Airlines rose to EUR 16.1 billion in 2018. The airline employs 32,000 employees.

Eye Of Riyadh press contact:                                  GNTO press contact:

Sultan Abdullah                                                            Nermin Abushnaf

PR Executive                                                                Communications Manager – Gulf countries

M. +966 56 786 6410                                                  Tel. +971 44 470 585

sultan@eyeofriyadh.com                                                        Nermin.abushnaf@germany.travel