Global superstar JESSIE J to perform at Mall of the Emirates for Fashiontainment during DSF

Majid Al Futtaim’s flagship luxury destination Mall of the Emirates will host global music star, Jessie J, on Friday 20th January 2016 at 6pm. Five fans of the talented singer/songwriter will have the opportunity to meet the star by taking part in a competition on the mall’s social media pages.

Jessie J’s highly anticipated performance is part of the ‘fashiontainment’ experience during Dubai Shopping Festival combining music and style held at Mall of the Emirates. The three-day event will include an exclusive catwalk presentation on 20 January from Etoile La Boutique and live concert by Jessie J with a special acoustic performance.

On 21 January, international luxury brands, including La Martina, Reiss, Billionaire and Ermanno Scervino – all housed in the mall – will present exclusive runway shows presenting the season’s latest collections. Additionally throughout the weekend, from 19 – 21 January, selected fashion retailers in the mall will host in-store activations with special promotions and offers.

“Mall of the Emirates is delighted to host one of the world’s most current popstars to perform live as a highlight of the mall’s ‘fashiontainment’ weekend during the Dubai Shopping Festival. An innovative concept by Mall of the Emirates which was awarded at MECSC 2016, ‘fashiontainment’ is where music meets style. This year we have raised the barre with exclusive runway shows, incredible performances, attractive promotions and in store activities throughout the mall. Jessie J’s forthcoming appearance at Mall of the Emirates ‫ underscores our commitment to host world-class caliber events, once in a lifetime opportunities and first time experiences, with the vision of creating great moments for everyone, every day,” said Hussain Moosa, Director for Mall of the Emirates.

The show will see Jessie J perform her world-renowned tracks and number one hits ‘Price Tag’, ‘Bang Bang’ and ‘Who You Are’.

Further details of Mall of the Emirates’ celebration of DSF 2017, including international entertainment for the entire family, and games of chance to win surprises, can be found on the mall’s social media sites.