As Hollywood toasted the best performances of 2015 at the Golden Globes (@goldenglobes) awards show, the celebrations were also unfolding on Twitter. Tweets from the red carpet, celebrity photos behind the scenes and reactions from fans were a lively complement to the broadcast, which generated more than 4.4m Tweets globally (-3 hours/ +10min) And with the#SmartGirlsAsk campaign and Periscope broadcasts, this year’s program offered more opportunities than ever to be a part of the festivities.
- Lady Gaga (@LadyGaga) wins best actress in a limited series for American Horror Story: Hotel
- Leonardo DiCaprio (@LeoDiCaprio) wins best actor in a movie - drama for The Revenant
- Mr. Robot wins for best TV drama
Twitter also facilitated constructive dialogue with stars through #SmartGirlsAsk, an initiative undertaken with the Golden Globes and Amy Poehler’s Smart Girls Ask (@smrtgrls) campaign.