HGTV launches in MENA, offering home improvement inspiration to beIN viewers

Leading U.S. home and lifestyle channel, HGTV launches in MENA on beIN pay-TV platform, for the first time tomorrow, alongside its brand new website that offers design tips and property advice designed specifically for the region.

The channel’s bespoke website, HGTVarabia.com, will house endless home inspiration content all based around the top HGTV shows; from décor looks and simple how-to guides, photo galleries of beautiful homes, extreme home makeovers andfun quizzes.  

The website also provides regional audiences with the chance to get to know the faces behind the shows, from Listed Sisters Alana and Lex LeBlanc, to Fixer Upper husband-and-wife duo, Chip and Joanna Gaines.

Dedicated to making all things fun at home, HGTVarabia.com will also bring exclusive online videos from the channel’s library of top shows, including a first look at Ellen’s Design Challenge and exclusive trailers of Tarek and Christina El Moussa’sFlip or Flop.

“We are eagerly anticipating the regional launch of HGTV, and are equally excited by the now live website,” said Phillip Luff, Managing Director, UK & EMEA Scripps Networks Interactive.

“We believe that our site will increase engagement with the channel by providing viewers across the region with a great experience as they find out more about their own home design style and look to reflect this within their own lives.”

The site, which provide its menu navigation in Arabic and English, will also keep audiences up to date with the latest TV Guides, so viewers don’t miss out on their daily dose of inspiration from the best in home improvement, DIY, design, real estate and landscaping, picked up around the TV Shows. 

Visitors are encouraged to explore the site at HGTVarabia.com.

HGTV, channel 118, will debut in region on 1 November, exclusively through beIN through the Top Entertainment, Complete, Elite and Elite DUO packages. To subscribe to beIN please visit any of leading shopping malls in UAE orwww.beIN.net/subscribe.