HONOR Takes the Center Stage as the Only Smartphone Brand with a Speech at LEAP2024

Following HONOR's outstanding achievements at MWC 2024, where it unveiled its new all-scenario strategy featuring AI-empowered cross-OS collaboration and human-centric intent-based AI alongside the launch of a suite of flagship devices including HONOR Magic6 Pro, but also its latest AIPC, the HONOR MagicBook Pro 16, all of which come equipped with HONOR’s platform-level AI to empower human-centric experiences, the brand garnered a total of 45 awards from global media outlets. 

Continuing its success on a regional level, HONOR participated in LEAP 2024 in Riyadh, showcasing its latest AI advancements and flagship products. Ray Guo, CMO of HONOR Device Co., Ltd., delivered a significant presentation, emphasizing HONOR's pivotal role in the technological landscape and its forward-thinking vision in artificial intelligence. Notably, Guo's speech was the sole representation from a smartphone brand at the event. 

HONOR AI Technology 

HONOR's brand vision is to create an all-new intelligent world for users and by embracing an all-scenario strategy empowered by AI, HONOR aims to revolutionize user experiences through human-centric innovation, an intent-based AI platform, and seamless cross-OS collaboration, ushering in a new era of intelligence for all users.

HONOR has recently launched its latest version of its operating system, MagicOS 8.0, featuring the industry’s first intent-based user interface (IUI). One standout feature is the Magic Portal which harnesses the power of AI to understand and comprehend users' messages and behaviours. 

On the other hand, the HONOR MagicRing Connectivity Engine revolutionizes users' future lifestyles by reshaping the way they interact with their devices. It introduces a new level of collaboration and connectivity among HONOR devices, offering a seamless and intelligent user experience. With MagicRing, users can effortlessly share and synchronize materials across their HONOR devices, ensuring easy accessibility.

HONOR Magic6 Pro

At the event, HONOR also revealed the launch of its latest flagship smartphone, the HONOR Magic6 Pro, in the Saudi Arabia market. This launch represents the first introduction of this flagship product in the region. With improved performance, enhanced durability, advanced Falcon camera system, and an intelligent operating system, HONOR is confident that HONOR Magic6 Pro will redefine the smartphone experience.

In addition to Magic Portal and MagicRing on HONOR Magic6 Pro, the all-new smartphone introduces the innovative Magic Capsule, which allows multimodal interaction through touch screen. When users tap on a notification at the top, the Magic Capsule expands to offer additional information related to the notification, enhancing user experience by offering quick and convenient access to relevant information without the need to navigate through multiple system apps. 

HONOR Expands Its Presence in Saudi Market

HONOR places significant emphasis on the Saudi Market, recognizing it as a strategic market for both consumers and the brand. With that in mind, and in November 2023, HONOR opened the first HONOR Experience Store in the Middle East, located in KSA. 

The brand also established the Saudi National Warehouse and launched its Official Online Store, offering enhanced delivery services for added convenience to customers. As the brand’s commitment to continuous improvement, HONOR plans to introduce the Jeddah Exclusive Service Center, the first of its kind in the Middle East, aimed at further elevating service standards for Saudi consumers.