The organizing committee of PR Arabia National Auto Award 2017/2018 has named the All-new Hyundai Azera the Best Large Family Sedan 2018 at its awards ceremony, held in Jeddah this week.
In the presence of many car distributors and specialists in the Kingdom of Saudi Arabia, as well as Saudi media representatives, PR Arabia National Auto Award announced this year’s winners. Azera won the award after being shortlisted through a public voting process.
“The new Azera clearly sets its own path in terms of design,” said Mike Song, Hyundai’s Head of Operations for Africa and the Middle East, after receiving the award. He added: “It is innovative, sophisticated, and built on more than three decades of experience in understanding what our customers want. This is a great new accomplishment to be added to the many achievements.”
The design of the large sedan is distinguished by infinitely flowing lines, with simple, sensuous shapes representing a comprehensive refresh of Hyundai’s key visual themes. The front of the car carries the largest version yet of Hyundai’s latest signature design element, the Cascading Grille, which makes a confident new statement for the Hyundai brand.
The sophisticated styling is already winning praise, and awards. In April, the All-new Azera won a prestigious Red Dot award for ‘high design quality’. The Red Dot awards recognize excellence in product design across a wide range of industries, with the Azera one of two Hyundai models achieving recognition in the transportation design category in 2017, alongside the i30.
As Hyundai’s new top-of-the-range offering, the All-new Azera matches its distinctive, sporty looks with all the latest comfort, convenience and safety technologies that premium buyers expect. Advanced technologies include wireless charging for mobile devices, power trunk, and premium Nappa leather seats. A seven-inch display houses the Around View Monitor and fronts an audio system loaded with Android Auto and Apple Car Play – included as standard in global markets. Additionally, a memory seat and a panoramic sunroof further enhance the Azera’s comfort and convenience.
The premium sedan is equipped with a host of new safety features, boosting the All-new Azera’s technological edge. The new model boasts Hyundai Smart Sense, a comprehensive Advanced Driver Assistance System tuned for driver safety, which includes Autonomous Emergency Braking, Lane Keeping Assist, Active Blind Spot Detection, Driver Attention Alert, Advanced Smart Cruise Control and Around View Monitor.
All of this will be matched to a powerful engine, ensuring the All-new Hyundai Azera has the performance to match its exceptional design. For the Middle East, Hyundai will offer a 3.5 liter V6 producing 240HP. It is a specification unique to this region and a demonstration of the confidence the company has in the new car’s market potential.
“We believe the All-new Azera will offer the perfect balance of style, comfort, and performance for buyers in the region,” said Mike Song. “We are very proud of this car, and it will give buyers an exciting new choice in the showroom.”