Hyundai’s Student Traffic Safety Initiative in Saudi Arabia Returns for Third Year in a Row

Hyundai Motor Company and its distribution partners in the Kingdom of Saudi Arabia, Wallan Trading Company, Almajdouie Automotive Company and Mohamed Yousuf Naghi Motors Company, have reconfirmed their support for the “Safety Day with Hyundai” initiative.

The launch of the campaign, now in its third year, coincides with the implementation of the royal decree allowing women to drive. Featuring various activities including lectures and seminars for female university students. All activities are supervised by experts in traffic safety and have been developed to educate young adults about safe driving.

The campaign will highlight an array of issues pertinent to road safety, and students will be able to ask questions about traffic laws, proper driving methods and safety techniques for all road users. Various promotional materials, including leaflets and flyers, will be distributed, urging participants to abide by traffic rules. To make sure the message is shared as widely as possible, campaigners will also form a partnership with billboard advertisers, media outlets and social networking sites using the hashtag (#Safety_day_with_hyundai).

Mike Song, Head of Middle East and Africa Region at Hyundai Motor Company, said: “Following the great success of last year’s campaign, and the positive feedback from the community in general and the students in particular, we decided to launch a similar campaign that reflects Hyundai Motor’s strategy and vision to maintain the highest levels of traffic safety for all road users, as well as mitigate loss of life, properties and opportunities.

“Hyundai hopes to assist all community members to enjoy safe and proper driving aboard Hyundai cars, in addition to raising awareness and improving road safety, as we believe that education and awareness can achieve a sustainable improvement in the protection of our communities.”

The campaign represents an integral part of Hyundai’s commitment to social responsibility towards the communities in which it operates. The program was designed to enhance road safety and traffic culture among students, and to encourage participants to promote a culture of road safety amongst their peers and families.