Ideal Standard’s ‘Modern Classic’ design trend

blends authentic styling and craftsmanship

Complemented by the most seamless, innovative experience, Ideal Standard, one of the leading providers of innovative bathroom solutions operating across Europe, Middle East and Africa offers its customers the flexibility to create their own stylish and modern bathroom utilizing ‘Modern Classic’ trend that combines both worlds.  

With this design trend, Ideal Standard believes that the bathrooms can be converted into authentic retreats, with its through classic fittings with modern functionality, dark and moody hues and beautiful furniture. A contemporary spin on a timeless aesthetic.

A great starting point for this design trend is Ideal Standard Connect Air vanity units. Designed to fit all the vanities of different shapes and sizes, Connect Air vanity units offer a classic, elegant look and feel with range of textures and hues to complement the chosen finish, embellishing rather than detracting from the bathroom space.

Completing Connect Air Vanity units, is Ideal Standard Connect Air premium range of fittings designed for ultimate performance and contemporary statement styling. Its distinctively slender design echoes light elegance. All these styles are part of Ideal Standard’s ground-breaking design which has always been in the company’s DNA, influencing society as a whole and redefining the role of the bathrooms within it.

Frederick Trzcinski, Marketing & Innovation Director MENA, said: “Ideal Standard is proud to utilize the ‘Modern Classic’ trend within a selection of products which calls for a contemporary crafted vibe. “

He added: “Choosing the right pieces for the space can help to create the perfect ambience. From cool slate to warm charcoal, mottled marble to smooth stone, this trend is all about the greys. Offset the chosen shade with white porcelain or contrasting textures to be as bold or understated. The key in

 these details should complement your fixtures and fittings, which offer clean and practical functionality with the most classic styling.”

One could accessorize with vintage glass bottles, a bright soap or an accent textile. Think smart fittings which complement the washbasin, floating sinks with smart hidden storage and sculptural pieces which combine style and functionality with ease – just enough to create a sense of interest, without disrupting the style.

“It’s all about the little touches here, too. The carefully crafted details which elevate the washroom into something truly special,” added Frederick.

About Ideal Standard:

Ideal Standard International, the leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, sister company of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. In November 2016, the Design Bathroom Centre opened, first-of-its-kind in the region, located on Sheikh Zayed Road in Dubai. The Ideal Standard, Armitage Shanks, Porcher, Jado, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.