Technology & IT | Sunday 8 February, 2015 2:11 pm |

The Product of the Year Award (POY) is a prestigious award that rewards innovation in the FMCG sector. It is also the only award to be voted for by customers themselves, through an independent consumer survey.

How important is this award to the industry and what is the need for such an award? The answers are clear. Most sectors, especially the FMCG sector, are driven by consumers and the choices they make. It is absolutely essential for companies to be focused on delivering products that meet the ever-evolving needs of their customers. Research has shown that to stay connected with their customers’ needs, many companies evolve with them - making changes to everything from strategies and business models to products, services, processes and talent.

The POY Awards have been empowering customers for 3 decades around the world, and since 2013 in the Middle East. After a pioneering committee of visionaries who value innovation and ethical competition have selected the finalists, the fate of these brands lies in the hands of the customers. POY has played a pivotal role in giving customers a chance to be heard and make a difference.  This not only ensures that the most deserving products get the award, but also helps other customers in making the right shopping decisions.

Dory Kfoury, CEO – Middle East and Africa for Product of the Year, said “An award of this stature goes a long way to benefit the winning brand and keeps the spirit of competition alive among the top brands.” POY has been working with over 100 multinationals and hundreds of local and regional companies and the world’s largest and oldest multinationals, including Unileve, L’Oreal, Beiersdorf, P&G, have been striving for the POY Award since 1988. “The award has grown with each year and 2015 year will have 45 categories, the highest number of categories POY has seen in the Middle East”, he added.

The time has come to choose the most innovative product of this year to take its rightful place amongst winners of this prestigious award. The time has come for us to honour the best. The date is February 25, 2015. Stay tuned and follow #ProductOftheYear on Instagram.