Joy of Eid Celebrated at Dubai Outlet Mall with good cause initiatives

Dubai Outlet Mall joined hands with Friends for Cancer Patients this Ramadan to provide some of their patients with free Eid shopping.   The initiative, entitled “Joy of Eid – Making a Difference in this year of Zayed” is part of Dubai Outlet Mall’s commitment to the Year of Zayed, whose values include the extension of support for people and communities in need.  

The initiative saw the Friends for Cancer Patients bring their patients to the mall wherein, the children gathered for Iftar at the mall and were taken to the participating outlets and were helped to pick brand new clothes, shoes, accessories and various items of their choice to celebrate Eid. Uber provided free transport to and from the retail outlet.

Dubai Outlet Mall has a long running commitment to giving back to the society and extends its support to local communities in a variety of ways, the aim being to bring opportunities and positive experiences to good causes.  The Joy of Eid campaign is part of Dubai Outlet Mall’s ongoing efforts and commitment to ensure a joyous Eid to the needy children of the country.

The initiative was supported by the following outlets:  French Bakery, Chowking Orient Restaurant, Piero Pizza, Pasta & Grills, El Mondo Express, Curries and Grills, Noon-O-Kabab, Sacoor Outlet, Fashion For Less, Saucony Outlet, V Brand Gallery Outlet, Aster Pharmacy, Carter’s Outlet,U. S. Polo Outlet, The Happy Place Outlet, and Al Jaber Optical Outlet. 

Following the free shopping spree at participating retailers and the Iftar meal, the fun day for the kids ended with a dress up event at a “Pop Up” feature at the Dubai Outlet Mall.

An additional element of the campaign saw Dubai Outlet Mall, in association with some of its Food and Beverage outlets, providing local labour camp workers with Iftar food boxes.  Iftar packages were also handed out to taxi drivers present at the mall during the time of sunset. The Mall wanted to show its appreciation of their hard work, recognising that many of them are very far away from their homes and loved ones which can be very tough during the Ramadan and Eid periods.  

Shoppers have been able to benefit from a wide range of special bargains upto 90% from their favourite premium brands over the Ramadan and Eid period.    A Shop & Win Campaign has also run, with prizes worth up to 250,000 AED. In addition, special activities including face painting, Ramadan paper lantern making, henna adornments and a special Book.