Business & Money | Friday 1 May, 2015 10:30 pm |

KARL LAGERFELD is pleased to announce the opening of its concept store in Doha, Qatar, on December 21, 2014. Located in the Lagoona Mall, it is the brand’s first store in the Middle East and its latest addition to a growing retail network worldwide.

The DNA of the KARL LAGERFELD portfolio is rooted in creative, iconic, cool and accessible-luxe apparel and accessories. The new Doha store will showcase the brand’s women’s collections including ready-to-wear, accessories, bags, watches, fragrances, eyewear, and exclusive novelty items such as limited-edition objects.

Spanning 80-square-metres, the store’s interior décor concept has been developed under the creative direction of Karl Lagerfeld himself and will feature a monochromatic black and white colour scheme juxtaposed against modern furnishings and classic accents. Throughout the space, mirrors and walls of light will illuminate and enhance the collection displays. The store will also reflect KARL LAGERFELD’S affinity for digital technology, with a giant screen and iPads integrated throughout the store to showcase the latest collections.

“We are pleased to announce the opening of the first KARL LAGERFELD store in the Middle East in Doha, Qatar,” says Pier Paolo Righi, CEO of KARL LAGERFELD. “As we continue to develop our business on a global scale, the Middle East remains a central area of focus. Our new Doha store represents an ideal opportunity for us to showcase our iconic, cool and accessible luxe collections and represents an important step in, while further elevating and expanding our brand’s presence in the region.”

The Doha store is part of an international KARL LAGERFELD rollout, joining numerous recently-opened locations across Europe, the Middle East and Asia. The Doha store is operated by Chalhoub Retail Group, regional partner of the KARL LAGERFELD brand in the Middle East.

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KARL LAGERFELD COMPANY PROFILE

As one of the world’s most celebrated fashion designers, Karl Lagerfeld is globally renowned for his aspirational and cutting-edge approach to style. The iconic designer’s namesake fashion house reflects his own signature aesthetic through creative, cool and accessible-luxe apparel and accessories.

KARL LAGERFELD delivers distinctive style and quality to consumers through a breadth of collections including ready-to-wear for men and women, accessories, bags, watches and eyewear. These collections are complemented by LAGERFELD – a line of casual but refined urban menswear – and premium fragrances, which were added to the portfolio in 2014. The brand integrates its unique approach to design with an innovative digital strategy and global 360-degree vision, reflected through an expanding global network of retail stores and wholesale locations.

Creative to his core, Karl Lagerfeld works with an array of brands on high-profile projects including collectables for Barbie and tokidoki; a bespoke hotel in Macau with SJM Holdings Limited; accessories for S.T. Dupont; and a capsule footwear collection for Melissa. In 2006, KARL LAGERFELD was acquired by Apax Partners, a British investment fund aligned with established shareholders in the fashion industry. KARL LAGERFELD is headquartered in Paris’ Saint-Germain-des-Prés district.