KIA celebrates new UEFA Europa League sponsorship agreement

KIA Motors has announced that it is now an Official Partner of the UEFA Europa League, the world’s largest professional club football competition. The three-year sponsorship agreement commences in time for the 2018/19 season and runs through to the UEFA Europa League final in 2021.

As Official Partner, KIA Motors will supply a fleet of 90 vehicles for the UEFA Europa League finals in 2019, 2020 and 2021. The fleet will be used to transport referees, officials, delegates and VIPs. KIA will invite thousands of fans to UEFA Europa League games, including 205 young football fans across Europe who will be empowered to carry out the role of Official Match Ball Carrier and share the excitement of the UEFA Europa League throughout the season by entering a competition. KIA will also draw on its global network of digital marketing channels to extend the Europa League experience beyond the European region to bring the action closer to football fans around the world.

Yong-Won Cho, Senior Vice President and Chief Marketing Officer at KIA Motors, commented: “This is the start of a new and exciting era for KIA Motors and UEFA. We are excited to become an Official Partner of the UEFA Europa League for the next three seasons, continuing our long-established link with this popular sport, not just in Europe but around the world. The UEFA Europa League presents us with the perfect platform from which to engage more closely with fans all over the globe, and enhancing KIA’s visibility as an exciting, dynamic brand for the young-at-heart.”

The UEFA Europa League involves 205 clubs from 55 countries across Europe and attracts a global cumulative TV audience of 1 billion across all programming. The UEFA Europa League 2018/19 season group stage will commence on 20th September 2018 while the knock-out stage will start on 14th February 2019. The final will be held at Baku’s Olympic Stadium on 29th May 2019, where KIA will roll-out various activities to empower excitement and unique experiences for football fans around the world.