Kia presents vision for future mobility at CES Asia 2018

Kia Motors Corp., through its sole UAE distributor Al Majid Motors Co., presented its vision for the future of mobility at the 2018 Consumer Electronics Show (CES) Asia in Shanghai. Under its new ‘Boundless for all’ vision, Kia is working towards a future in which opportunities for mobility and transportation are limitless. 

Seung-ho Hwang, Head of Kia’s Auto Intelligence Division, commented: “In the future, various technologies will coexist to allow customers to enjoy different lifestyles in increasingly complex and connected urban environments. With the proliferation of connected cities and lifestyles, it is important for Kia to provide a mobility experience that is not limited to niche groups of consumers, but one that is available to all. ‘Boundless for all’ is therefore Kia’s vision for the future, in which everyone can enjoy the infinite value that mobility will bring.”

At CES Asia 2018, Kia presented its latest Human Machine Interface (HMI) technologies and autonomous driving features during the event, with cockpit-style experiences that demonstrated how vehicles could be optimised for enhanced connectivity in a future of mobility that goes ‘Beyond Autonomous Driving’. Kia aims to commercialise Level 4 autonomous vehicles in smart cities from 2021 with a new smart city pilot project.

Jinwoo Lee, Head of Kia Motors’ Autonomous Driving Development Centre, said: “Kia has already established the foundation for autonomous driving through the expansion of a range of Advanced Driver Assistance Systems. Reliable autonomous technologies will enrich our customers’ travel experience, giving them free time while in the car and ultimately supporting a mobility-enabled lifestyle.”

As part of its strategy, Kia also exhibited the Niro EV Concept at CES Asia 2018. Combining the stylish design of a modern compact SUV with the high efficiency of an advanced, battery-electric powertrain, the Kia Niro EV Concept represents the next step in the brand’s ongoing journey to electrification.

Kia will continue to expand its range of environmentally friendly cars in the coming years, and plans to offer seven different eco-friendly vehicles including hybrids, plug-in hybrids, electric vehicles and a fuel-cell electric vehicle.