King Salman Royal Reserve unveils digital identity

King Salman bin Abdulaziz Royal Natural Reserve, the largest reserve in the Middle East and North Africa, unveiled its digital identity on its website and Twitter account to foster awareness and boost its outreach.

The campaign showcased the vision, mission and goals of the reserve, along with more than 235 plant species, such as tamarisk, calligonum and common poppy.

Besides historical treasures dating back more than 12,000 years from the ancient period to the Islamic age, the sites of Jubbah and Kalwa within KSRNR are full of old stories and legends, which the KSRNR hopes to preserve.

The reserve is characterized by its enormous size, and serves as a resting site for migrating birds.

The new digital campaign pointed to the future vision for KSRNR, as well as its ecotourism and recreational goals in line with Saudi Vision 2030.

Spelling out the plans, a senior official at the reserve said that the KSRNR “seeks to reintroduce species, resettle wildlife, restore natural wealth, increase vegetation cover, maintain cultural heritage and provide job opportunities for the local community.”

As part of the digital reveal, Abdullah bin Qadhan, director of partnerships and external communication at KSRNR, discussed the reserve’s strategic objectives and its latest initiative to develop vegetation cover.

“Qadhan shared details of the ‘We Spread It for a Green Tomorrow’ campaign in the Tabuk region, in which drones were used,” the reserve tweeted.

“There is an activation of the career opportunities in the region by employing young Saudi cadres, and we are working with universities to qualify final year students. There are training programs that end with employment for them,” Qadhan said.

“We signed a cooperation agreement with the Ministry of Investment to develop feasibility studies for attractions and market them to local and international investors,” he added.

“Our goal is to be a distinguished tourist destination in the Arabian Peninsula, and we seek to enable the private sector to invest in the natural reserve.”

KSRNR was established in 2018 as a result of a royal decree to create a Council of Royal Reserves, which is headed by Crown Prince Mohammed bin Salman.

The reserve is spread across 130,700 square kilometers of land, stretching toward the Northern Borders region. It incorporates three existing natural reserves: Harrat Al-Harrah Conservation, Al-Tubaiq Natural Reserve and Al-Khanfah Wildlife Sanctuary.