Business & Money | Monday 15 June, 2015 1:38 pm |

L’azurde has achieved an outstanding success with the roadshows it held in Riyadh, Jeddah and Dammam during the second quarter of 2015.
L’azurde engaged in this project as a strategic partner for the foremost jewelry exhibition in the Gulf and Middle East region, held under the title Vicenzaoro Dubai.
The exhibition featured more than 700 exhibitors from 40 states around the world. The exhibition highlighted recent developments in the gold industry, as well as presenting solutions for addressing the needs of gold purchasers in the region, according to their various requirements and tastes.
The exhibition likewise featured the Saudi designer Alanoud Badr, known as Lady Fozaza and for her “Dream” collection, which was designed in partnership with L’azurde.
Participants in these roadshows included gold traders, investors, importers and designers in Saudi Arabia. They expressed their admiration at L’azurde’s success in organizing these roadshows. They were particularly impressed with the interactive podium featuring many of L’azurde’s products.
This helped consolidate L’azurde’s leading innovative position in the region and around the world and shows L’azurde’s success in promoting and establishing its brand. L’azurde’s brand is an expression of a contemporary vision in exhibiting jewelry, responding to the needs of clients and providing them with the unique elegance which they both desire and deserve.
The Saudi market is recognized around the world as the fourth largest market globally for gold purchases, as well as being the foremost market in the Arab world. Saudi Arabia constitutes one third of the demand for gold across the Middle East and is the primary force for the other Gulf markets. Saudi gold accounts for 80% of the Qatari market according to media reports issued in Doha.
Fiera di Vicenza is the largest and oldest gold and jewelry company in Italy and one of the largest companies working in this field in Europe. This company chose L’azurde as a strategic partner for setting up the foremost jewelry exhibition in the Gulf and the Middle East, under the name Vicenzaoro Dubai.
L’azurde’s CEO, Selim Chidiac, commenting on the success of these events said: “We believe in the importance of the participation of the Saudi market in the Vicenzaoro Dubai exhibition. The Saudi share of the Middle East jewelry market is 35 percent. By bringing together Fiera di Vicenza and gold dealers, investors, importers and designers in Saudi Arabia and acquainting them with this exhibition, this is yet another indicator of L’azurde’s successful role in building bridges of interaction between Italian companies and the Saudi gold market.”
Mr. Ayman Al Haffar, the Executive General Manager of L’azurde, expressed his satisfaction at the achievements of these roadshow in Saudi Arabia and their impact on those attending the exhibition held in the United Arab Emirates. He said: “We are proud of what has been achieved in terms of the partnership between us and Fiera di Vicenza during the preparations of the exhibition and the meetings held in the Kingdom of Saudi Arabia. I can confirm that we in L’azurde will continue a strategy of strengthening our position in the global gold market through efforts to develop our brand in competition with other brands around the world, utilizing our long experience of more than 30 years.”
L’azurde has the fourth largest jewelry factory in the world, as well as being the largest company for the production of gold and jewelry in the Middle East. The Arabic edition of Forbes acknowledged L’azurde as one of the foremost brands in the Arab world, according to one of its recent studies.