L’azurde launches spectacular new Diva collection and its first ever line of wedding bands

L’azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, has unveiled its spectacular Diva collection with 12 new intricate jewelry designs in 21-karat  gold.

The new Diva collection for 2016 builds on its iconic ‘bowtie’ theme, in line with the latest design trends where bowtie designs have been a major recent influence on the catwalks in New York, London, Paris and Milan. With an iconic, state-of-the-art design, the collection will captivate women who appreciate the distinctive detail and quality of a fine piece of jewelry.

Commenting on the launch of the new Diva and wedding band launches, Selim Chidiac, Chief Executive Officer of L’azurde said: “Diva is the pinnacle of jewelry design and craftsmanship. It will appeal to the modern elegant woman that seeks to be unique and glamourous. We have pushed the boundaries of design and detail with this new collection and each of the 12 pieces is a work of art.”   

Coinciding with the launch of the Diva collection, L’azurde has also introduced a new ‘wedding band’ category catering to modern young women that are about to get married. Timing the new line ahead of this year’s wedding season, L’azurde’s wedding band category includes four collections that combine the L’azurde trademarks of quality, cutting edge design and beautiful craftsmanship. 

Selim Chidiac added: “The introduction of wedding bands is a natural extension of L’azurde’s dominance of the bridal jewelry market. L’azurde is recognized for its striking designs and for the quality of the product. Now young women who are getting married in the Kingdom can share in the experience that comes from owning and wearing a piece of L’azurde jewelry.” 

The 'Diva 2016’ and ‘wedding band’ collections are currently available at all major gold retailers in the Kingdom, in addition to L’azurde outlets.