Launch of SERVO lubricants in the Kingdom of Saudi Arabia

SERVO World-Class Lubricants are launched in the Kingdom of Saudi Arabia by IOC Middle East FZE, a wholly owned subsidiary of IndianOil, a Fortune ‘Global 500’ company and India’s flagship petroleum major. 

In the kingdom of Saudi Arabia, SERVO is partnering with the Mohammed Yousuf Naghi group, one of the foremost and dynamic conglomerates of the country with business interests ranging from logistics to luxury cars and consumer products to catering.   

SERVO, a super brand is backed by a formidable combination of one of Asia’s finest Research & Development facility, advanced technology and comprehensive back-end technical service support to customers. With over 1000 commercial grades and 2000 formulations encompassing literally every conceivable application, SERVO offers complete lubrication solutions in the automotive, industrial and marine segments. A trusted brand for over four decades, SERVO stands for innovation, technology, reliability and value. 

In the automotive sector, SERVO has an unbeatable range covering engine oils for passenger cars and commercial vehicles, including 100% synthetic premium lubricants, Gear oils, Transmission oils, Coolants, Brake fluids and Greases that meet international standards.  Trusted for its dependable performance, SERVO has approvals of several leading Original Equipment Manufacturers (OEMs), including Hyundai, Suzuki, Leyland, Mitsubishi, MAN, Cummins, Volvo, TATA etc.  Blended and packed in state-of-the-art blending plants in the UAE, SERVO conforms to global performance standards, including those of American Petroleum Institute (API), Japanese Automobiles Standards Organisation (JASO) and US Military specifications (MIL).  

SERVO industrial oils offer customized lubrication solutions to core sectors like steel, power, textiles, mining and construction equipment, etc.   For the marine sector, SERVO has engine oils that have the approvals of leading global engine-builders like MAN B&W and Wartsila.  SERVO also offers a range of cutting oils, heat-transfer fluids, quenching oils, rust preventives and specialty oils for agricultural applications (eco-friendly spray oils and tractor oils) besides a variety of greases for diverse applications.  Servo’s product portfolio includes over 160 Synthetic grades, reflecting its technological leadership.

Today, SERVO which is India’s largest selling lubricants has transnational footprints covering Africa, South-East and West Asia and is sold in 27 countries.  In the Gulf region, SERVO has been expanding its marketing network and broadening its product offerings to reach out to a vast range of customers. With its launch in Saudi Arabia, SERVO is now truly poised to gain customer mindshare in the West Asian region. 

SERVO joins the family of premium global brands associated with the Mohamed Yousuf Naghi group and would stand to immensely gain from the tremendous expertise the group has in building brands in the region by adding enormous value to them.