LetsTango and Aramex sign first ever deal to power cross-border ecommerce in the region

LetsTango and Aramex sign first ever deal to power cross-border ecommerce in the region

• The exclusive deal will enable both parties to deliver over 1000 authentic and unique Thai products in the UAE
• The exclusive partnership will generate revenue over 20 Million AED in a bid to exponentially fuel ecommerce in the Middle East

LetsTango , UAE’s leading e-commerce retailer, and Aramex, a leading global provider of comprehensive logistics and transportation solutions have partnered together in what is a first ever deal to fuel cross-border ecommerce in the region. As per the partnership, LetsTango will add to its brand roster an array of the best and most exclusive brands from Thailand. Aramex will provide its logistics solutions effectively to reach more businesses and consumers regionally in the UAE and Middle East. 

Thai Trade Centre, Dubai which is an office under Thailand's Ministry of Commercesaid, “Thailand is a major hub for import-export trade in ASEAN. Considering the wide variety of high quality products from Thailand, this unique partnership will help bridging the demand and supply between Thailand and the Middle East. We would like to congratulate the initiative taken by LetsTango and Aramex that makes Thai products widely available in this region”

A survey, by Thailand Polytechnic, showed that 90% of buyers shop online for a wider selection of items and brands. It also revealed that people look for unique and affordable products online. Consumer Electronics is one of the leading categories in the UAE followed by Fashion which is believed to be the fast-retail growing segment here. 

The corporation includes listing of over a thousand authentic and unique products from a wide variety of categories such as Health and Wellness, Personal Care and Hygiene, Fragrances, Dietary Supplements, Beauty and Fashion, Auto Accessories & Parts, Electronics devices and wearables. 

Commenting on the partnership, LetsTango COO Alex Tchablakian said, “Our partnership with Aramex is the first ever of this kind and is in line with our sustainable growth vision for Thai sellers. As the offerings are tremendous, we are looking forward to connecting Thai vendors to our loyal database. We are seeing an accelerated growth for exclusive Thai products in the UAE region. Having partnered with Aramex, we are hopeful to bridge the gap between the demand and supply that has accelerated in the recent times.”

“We are hoping to see great success with this collaboration, and planning to replicate the arrangement with other South Asian countries as well. We are looking forward to generate revenue over 20 Million AED in a bid to exponentially fuel ecommerce in the Middle East.” added Alex on the growth plans. 

Samer Marei, Regional Director of Southeastern Asia & India Subcontinent at Aramex said, “Our partnership with LetsTango will boost Aramex’s efforts in expanding our services in Thailand and the wider Asia Pacific market. Through Aramex’s robust global network and logistics expertise, we are confident in supporting the strong growth of the region’s e-commerce sector and strengthening the bilateral trade ties between Thailand and the UAE.”  

The partnership is well accepted among the Thai vendors as well who will be benefited. Kuhn Sirilak, from Seasun Society said "Letstango is a stylish innovative platform helping us connect with our customers in the UAE".  Montakarn Sanguanwong, Managing Director of Mee Watch commented. “It is a great opportunity for us to list our premium collection of luxury and sporty watches in the UAE via LetsTango as the e-commerce website is known for the sale of unique and authentic products online.”

 Wiwan Dejsunthornwat, MD at Posh Medica, “LetsTango is one of the renowned marketplaces in the UAE and we would like to thank them for the opportunity they have provided us with a medium to reach out to our customers in the UAE.” 

O&B, the first to introduce 50 shades of ‘Lambskin Soft Ballerina Flat Shoes’ to the world, a brand that is fashionable and comfortable will also be listed on the website. Rarin Thongma, CEO, O&B said, “we are happy to have our famed brand to be endorsed by LetsTango. It has been recognized by fans around the world and we are certain the GCC will be no different.”