Technology & IT | Monday 23 February, 2015 12:06 am |

The true meaning of “ life is good” with  LG , goes way beyond mere consumer satisfaction to new horizons and higher levels into establishing everlasting affinity with consumers, providing them with innovative products which reflect the status of the consumer electronics markets for the coming years. 

Companies, in a valuable spirit of collaboration, are often building their reputation, working with other companies in order to provide the consumers with new products, thereby entering new market segments.

LG, Seeking close cooperation with companies, combining knowledge and experience of these companies along with LG’s own advanced technological know-how, co-developing and co-manufacturing products, in replacement of  the competing mode, all in the corporate synergy of increasing exposure, is the motto behind producing superior products yielding to consumer benefits for ultimate satisfaction.
 
LG has entered into collaboration and business partnerships with several top tier world companies, all leaders in their respective categories, such as its partnership with luxury Prada to create the Prada phone, and where more than 1 million units were sold in one year, its great partnership with GE (General Electric), enabling both companies sharing knowledge on Kitchenware and refrigerators, LG also partnered with German Mercedes Benz to create the “Advanced Driver Assistance System”… As well as with Google to create the Nexus 4 and Nexus 5 smartphone, a pride accomplishment for both companies, sane for LG's  partnerships and collaborations with Harman/Kardon sound, and Naver Line, the most popular search Korean portal, besides LG  co-sponsoring of sports events and charity programs.

Also, LG has created a new way of collaboration through advanced technologies closely with the end consumers, to deliver day to day products such as (Curved OLED, Tropical Compressor, G3, HOM-BOT Vacuum, and many more products), that learns from consumers to make their life easier and simpler.

A win-win situation by all standards and means, whereby LG co-opting with partners, answers the call of having consumer’s benefits at the core of LG’s consumer driven strategy, after all, “life is good” with LG.