Beauty & Style | Sunday 7 June, 2015 7:49 am |

This Summer, Max Factor’s classic Masterpiece range of mascaras gets a make-over with a new premium, sleek, black and gold packaging.
Masterpiece Waterproof and Masterpiece MAX Mascara are receiving a sophisticated style update in the first ever redesign since they were successfully launched in 2005.
Nine years strong, the classic products in the Masterpiece Boutique are still backstage favourites of Max Factor Make-Up Artists the world over, who always trust these to deliver the professional finish they need. From Gucci and Valentino to Victoria Beckham, the products in the boutique have adorned the most famous of model faces who strut down the runway wearing the collection season-on-season thanks to Max Factor Global Creative Design Director, Pat McGrath: “For me, a professional finish is all about make-up with perfect definition – especially when it comes to the eyes and brows. Ever since its launch, Masterpiece Collection has always been my must-have Max Factor products in my kit; its refined make-up that gives a sophisticated eye look. My two favourites are Masterpiece Max Mascara - for a mascara that creates volume, but keeps lashes cleanly defined – and Masterpiece Colour Precision Eye Shadow in Pearl Beige which we use endless across the inner corners of the eyes, across the tops of the cheek bones and cupids bow to enhance models key features.”
Joelle Mardinian, Max Factor’s Regional Creative Director, echoed that statement, adding: “As a beauty expert, I have, over the years, relied heavily on the Masterpiece Collection to create statement eye make-up looks. I have long believed that our eyes are one of our most important features as they serve as the window to our soul. That is precisely why, in the world of make-up, mastering the art of creating big, bold eyes is the secret to glamorous transformations.
She continued, “My favourite product from the range would have to be Max Factor’s Masterpiece Max Mascara, which allows you to achieve long, voluminous, and clearly defined lashes; it is a quintessential make-up staple for anyone looking to enhance their eyes and natural beauty. For optimal results, I use it with Max Factor’s Masterpiece Colour Precision Eye Shadow. Together, both these products help to create a look that radiates glamour, sophistication and, of course, confidence.”
Mr Max Factor himself first brought mascara to the masses with the introduction of the first ever mascara more than 50 years ago. Since then, this legacy has been continued with the release of multi-award winning mascaras in the Max Factor Masterpiece Boutique. Each Masterpiece Mascara features expertly designed wands that volumise and separate lashes for a sophisticated eye look. The volumising formulas work in tandem with the specially designed wands to capture lashes, delivering precise results.

This classic collection gives women all the tools they need to line, sculpt, define and create their own sophisticated pro make-up look:


For subtly defined lashes: Masterpiece and Masterpiece Waterproof Mascara
Features the original high-tech iFX brush works to evenly coat lashes, defining and separating them to give a subtle yet striking effect.

• For bold, sleek lashes: Masterpiece MAX Mascara
A high-impact, volumising mascara featuring a newer advanced version of the original iFX brush, containing micro channels that hold more mascara versus the original iFX brush, creating bold high volume lashes, yet still remaining smooth and sleek.

New Max Factor Masterpiece Boutique will be available in store nationwide from June 1st, 2015.