Mövenpick to roll out new hotel and apartment concept in Jeddah as demand for long-stay options surges.

Swiss hospitality firm inks management agreement with Hadia Abdul Latif Jameel Group for Mövenpick Hotel & Apartments Al Tahlia, filling a gap in the market for branded extended-stay accommodation.

Mövenpick Hotels & Resorts (MHR) has revealed plans to open its first hotel and apartment property in Jeddah in 2017 in a bid to meet strong demand for branded extended-stay accommodation in Saudi Arabia’s booming seaport city.

The Swiss hospitality firm has signed an agreement with prominent real estate and investment company, Hadia Abdul Latif Jameel Group, to manage the 164-unit Mövenpick Hotel & Apartments Al Tahlia Jeddah, which will command a

sought-after location on Hail Street, close to Jeddah’s major commercial, financial, consular and shopping districts.

With the modern-day corporate traveller in mind, the property, part of a high-profile mixed-use development, features predominantly suites, an all-day-dining outlet, a casual fine-food Indian restaurant, a gym with two spa treatment rooms, and four meeting rooms.

“It’s a flexible hotel and apartment model that caters to both short- and long-stay clients, capitalising on the gap in the market for branded extended-stay accommodation,” explained Mr. Andreas Mattmüller, Chief Operating Officer, Mövenpick Hotels & Resorts Middle East and South Asia.

Mövenpick Hotel & Apartments Al Tahlia will be strategically located next to Jameel Square, a Grade-A office building also developed by the Hadia Abdul Latif Jameel Group, that is occupied by local and multinational blue-chip corporate tenants.

“This modern property with its prime location and efficient design, will provide Jeddah’s growing corporate community with a fresh new concept that caters to their business and leisure needs right on their doorstep.” added Mr. Osama Al Haddad, President, Hadia Abdul Latif Jameel Group.

Signing Mövenpick Hotel & Apartments Al Tahlia helps to consolidate MHR’s position as a market leader in Jeddah where the company currently operates two properties, but now has three pipelined, taking its total number of keys in the city to 923 across five hotels by 2018.

Mövenpick Hotels & Resorts plans to increase its KSA footprint by one-third, from a current 10 properties (3,907 keys) to 15 (5,204) by 2018. Upcoming projects include Mövenpick Hotel City Star Jeddah, opening this year, Mövenpick Residences Al Khobar (2017), Mövenpick Hotel Financial District Riyadh (2017) and Mövenpick Hotel Heraa Jeddah (2018).

About Hadia Abdul Latif Jameel Group:

Hadia Abdul Latif Jameel Group is a multi-jurisdictional real estate development and investment company, with strong local and global expertise in creating, delivering, and managing value-creating projects. In addition to Mövenpick Hotel & Apartments Al Tahlia, the company’s previous projects in Jeddah include Jameel Square, a Grade-A office building filled with blue-chip and multinational corporate tenants; Solo Residence, a unique apartment building geared towards young professionals; and Hadia Community, a large residential gated compound. Hadia Abdul Latif Jameel Group is also a shareholder of the Abdul Latif Jameel Group, a diversified global conglomerate with deep roots in the Middle East, North Africa and Turkey.

About Mövenpick Hotels & Resorts:

Mövenpick Hotels & Resorts, an international upscale hotel management company with over 16,000 staff members, is represented in 24 countries with 83 hotels, resorts and Nile cruisers currently in operation. Around 20 properties are planned or under construction, including those in Chiang Mai (Thailand), Bali (Indonesia) and Marrakech (Morocco).

Focusing on expanding within its core markets of Europe, Africa, the Middle East and Asia, Mövenpick Hotels & Resorts specialises in business and conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local communities. Of Swiss heritage and with headquarters in central Switzerland (Baar), Mövenpick Hotels & Resorts is passionate about delivering premium service and culinary enjoyment – all with a personal touch. Committed to supporting sustainable environments, Mövenpick Hotels & Resorts has become the most Green Globe-certified hotel company in the world.

The hotel company is owned by Mövenpick Holding (66.7%) and the Kingdom Group (33.3%). For more information, please visit www.movenpick.com.