MAGRABi CELEBRATES GRAND REOPENING OF KING ABDULLAH FLAGSHIP STORE, RIYADH

MAGRABi CELEBRATES GRAND REOPENING OF KING ABDULLAH FLAGSHIP STORE, RIYADH, WITHIN MASSIVE EXPANSION AND RENOVATION PLAN ACROSS THE REGION

The flagship store in the Saudi capital is one in a series of stores set for renovation in 2022, with MAGRABi announcing it will be investing Dh84m this year across 57 stores in KSA, UAE, Qatar, Egypt and Kuwait.

The region’s leading optical retailer celebrated on Saturday, May 29, the reopening of its flagship store on King Abdullah Road in Riyadh – an event which saw the attendance of VIP customers, influencers and the press from the fashion scene, all eager to discover the newly opened Magrabi store.

The revamped store was described by many as a true feast for the eyes. The interiors follow a thoroughly thought concept which MAGRABi is gradually rolling out across its stores to offer customers a seamlessly unique optical experience. Indeed, entering the flagship store feels like walking into a luxury designer address. MAGRABi has always set itself apart in the optical industry in the way it treats eye care as both a science and an art. And this is very much apparent in its new store concept, designed with global leader in brand consulting and design “LANDOR” in London, UK, and led by MAGRABi Brand and Communications Director Cherine MAGRABi.

 “We are committed to offering excellence and exclusivity and to staying ahead of the trend. Updating our stores is part of this vision.” says Cherine.  

The store reopening saw a special showcasing of the latest collection by Dolce & Gabbana eyewear, which is currently featured as brand of the month at MAGRABi. As the region’s leading address for luxury fashion eyewear, MAGRABi curates the most coveted eyewear collections and carries several exclusive brands, such as Valentino, Balmain, Akoni, David Beckham, Isabel Marant, Off-White and EYE’M.

The flagship store on King Abdullah Road in Riyadh is a testament to the lifestyle approach MAGRABi has been giving to optical retail, with its innovative design integrating individual islands for kids’ glasses, ready readers, contact lenses, and featured brands. In the store midst is a central frame displaying accessories on all four sides, and a Beauty Bar devoted to the best-selling color lens brands and their accessories, equipped with a digital “fitting” tool.

Much more than an eye care provider, MAGRABi offers a unique and memorable shopping experience that has clients returning every time. It is an avant-garde world of optics, a place where expertise meets forward fashion, and where something exciting is always happening. 

Besides the store renovations of some of the Group’s most prestigious locations, MAGRABi is also set to add multiple new locations by year’s end. Some of these stores have already opened in Dubai Hills Mall (UAE), Place Vendome Mall (Qatar), Jeddah Park Mall (KSA), the Springs Souq (UAE), Open Air Mall (Egypt), Imam Bukhari Street (Al Qassim, KSA).

“Our commitment to always evolve MAGRABi stores is integral to our Company’s mission, which is to deliver a superior service to our customers and allow them to enjoy an unparalleled retail experience,” comments MAGRABi Group CEO Amin Magrabi. “These upgrades also include installing state-of-the-art equipment in the Eye Test rooms, staffed by highly qualified Eye Care professionals.”

MAGRABi is an established lifestyle brand and has consolidated its position as the go-to for quality, state-of-the-art eyecare and fashion-forward eyewear. With the latest technologies and highly-trained professionals, MAGRABi is at the cutting edge of the eyecare market in the Middle East, and its stores provide an unparalleled experience – combining optical, retail and lifestyle. 

“Retail is ever evolving, and MAGRABi always keeps up with the evolutions of the market and offers solutions to the customer demands,” concludes Cherine Magrabi. “We look forward to continuing to reinvent the industry and providing our customers with a truly unique retail experience.”

About MAGRABi 

MAGRABi is the leading eyewear and eye care retailer in the Middle East, with a long history of medical excellence. Founded in 1927, MAGRABi, has transformed the optical industry in the Middle East by approaching eye care as both a science and an art, and has consolidated its position as the go-to for quality, state-of-the-art eye care and fashion-forward eyewear.

MAGRABi’s retail network consists of 142+ outlets across five countries, located in the most prestigious malls and shopping districts and offering the brand’s signature Eye Tests and premium services. Recently, it inaugurated its own facility in Dubai “Lens Innovation Center” dedicated to the art of lens making – dubbed the biggest such facility in the MENA.  MAGRABi is the only optical chain that operates across the region, and its e-commerce platform caters to KSA and UAE with insightful features such as live chat assistance, perfect frame finder, and swift deliveries and returns.

With the latest technologies and highly-trained professionals, MAGRABi is at the cutting edge of the eye care market and provides an unparalleled experience in terms of optics, retail and lifestyle. Today, MAGRABi is an established brand offering a unique blend of prestigious brands in eyewear, clear and color contact lenses, and accessories. 

MAGRABi’s coveted eyewear collections span some of the best and most luxurious brands in the world, with a growing number of exclusives*. 

AKONI* - BALMAIN* - BURBERRY - BVLGARI - DOLCE & GABBANA – CARTIER – CHANEL - DAVID BECKHAM*- EMPORIO ARMANI - EYE'M* - GIORGIO ARMANI – GUCCI - ISABEL MARANT* - JIMMY CHOO – LINDBERG - MAUI JIM - MIRAFLEX - MIU MIU* - MONTBLANC - MYKITA - OAKLEY – OFF-WHITETM - PRADA – PRADA LINEA ROSSA– RAY BAN - RAY BAN JUNIOR - SILHOUETTE - TEMPO POCO - TOM FORD - VALENTINO*