Maserati in the starting blocks for 2016

Following the launches of the 6th generation Quattroporte and the Ghibli, Maserati’s first four-door E-segment sedan, in 2013 and 2014, 2015 marks a year of consolidation for Maserati. 

The Italian luxury car brand reports a solid 6.1 percent sales increase across the Middle East, India and Africa region for the first half of 2015 compared to the same period of 2014. The models most in demand were the two luxury sedan models Quattroporte and Ghibli, with the GranTurismo and GranCabrio occupying an even more exclusive niche in the sports coupe and cabriolet segment.

During this period of consolidation Maserati has entered new markets across the region including South Africa and India. The company further expanded its network infrastructure with new showroom facilities in Qatar as well as new service facilities in the UAE.

2016 is set to become another milestone year for Maserati as it expects to launch its first ever luxury SUV, the Levante. Vehicle testing has recently taken place at an undisclosed area in the UAE.

Managing Director of Maserati Middle East, India & Africa, Umberto Cini explains “The Levante will be a milestone for Maserati and this year is all about getting ready for the next chapter in Maserati’s history. We expect significant demand for the Levante, given the SUV affinity of this region, but at the same time we must maintain the utmost level of service and exclusivity our clients expect from Maserati.”  

Maserati aims to expand its share of the luxury vehicle niche to sales of up to 75,000 vehicles per year worldwide by entering new markets as well as the addition of new products to its portfolio.