Tourism & Hospitality | Tuesday 14 April, 2015 3:41 pm |

Demonstrating its ongoing commitment to transparency, McDonald’s Arabia launched a new and interactive digital platform called Your Right to Know. Setting a precedent for the food and beverage industry, McDonald’s Arabia is inviting people across the region to ask any and all questions that they have about the brand and its food, specifically in the GCC.

Visitors wondering what goes into the famous Chicken McNuggets, how McDonald’s fries are prepared or whether McDonald’s uses Halal beef and chicken, will be able to receive factual and transparent answers through the platform. ‘Your Right to Know’ will also serve as a truthful reference for customers who may have heard rumours or picked up unsubstantiated internet news about the iconic quick service restaurant.

Abdulrahman Alireza, General Manager of REZA Food Services Co. Ltd, the exclusive McDonald’s developmental licensee for the Western and Southern regions of the Kingdom, said: “Transparency is an integral component in every business, especially in today’s world, where consumers demand more information and transparency to help them make informed decisions and choices. We at McDonald’s are keen to meet those demands and Your Right to Know has been developed in order to reflect our commitment to transparency towards our customers, aiding in providing all information necessary and answering all questions posed.”

“This new platform will help enhance and expand the dialogue between ourselves and our customers,” Alireza added.

Speaking at a press conference, Yousif Abdulghani, Vice President and International Relationship Partner of McDonald’s Middle East Development Company, said: “At McDonald’s, we have always been committed to transparency. Thousands of people have visited our kitchens since we started our Open Door program in 2006. We were also the first in the industry to communicate nutritional information in our restaurants, on our packaging, and on our website.”

“Your Right to Know comes as a continuation of this transparency journey. It is an ideal tool to foster an open dialogue with consumers and demonstrates our pride in the food we serve to our customers in the GCC every day,” added Abdulghani.

In 2013, McDonald’s became the first and only quick service restaurant brand in the region to post nutritional information on its packaging, including a breakdown of calories, fat, sodium, protein and carbohydrates in each product.

"A key part of our ongoing success has always been our focus on listening and responding to our customers," Abdulghani continued. “McDonald’s Arabia takes its business seriously, and is committed to being open about our practices and products so that people can make informed food choices. Today, we offer them a trusted source to find out exactly what’s on their tray at McDonald's.”