Media leader Hassan Fattah joins ASDA’A Burson-Marsteller as Managing Director

ASDA’A Burson-Marsteller, the leading Middle East PR agency, has announced that Hassan Fattah, the former editor-in-chief of The National newspaper and a senior executive with Brunswick Group, has joined the Firm as Managing Director. He will provide senior counsel to regional corporate and government clients, as well as drive the firm’s new business and organic growth in the GCC and wider Middle East.

Sunil John, Founder & CEO of ASDA’A Burson-Marsteller, said: “Hassan brings to ASDA’A Burson-Marsteller a wealth of experience in media and communications, and an impressive network of leaders and decision makers across the region. I have known Hassan personally and professionally for more than a decade, and have no doubt that he will make a hugely valuable contribution to our clients and to the Firm.”

Fattah said: “I’m delighted to be joining ASDA’A Burson-Marsteller at a very exciting time for the Firm, and for communications in the region. ASDA’A brings deep insight and understanding of the Middle East’s political, business and cultural dynamics. That depth of knowledge, together with the Firm’s scale, regional network , and seasoned team make for an unbeatable combination in the growing market for communications.”