Meltwater and Sprout Social partner to offer Intelligent Social Engagement

Meltwater, a global leader in media intelligence solutions, has announced a partnership with Sprout Social, a leader in social media management and engagement. The new partnership will enable businesses to engage intelligently with their audience based on insights extracted from news and social media content.

Meltwater, an industry pioneer with 50 offices across the world including the Middle East, has the market's most comprehensive media intelligence platform. Insights from Meltwater will power Sprout Social's widely recognized social engagement platform and help find the right message to reach the right person at the right time. Deep insights can expose the path to influence and purchase and change the way decisions are made, not just in marketing or sales, but also across the organization.

"Meltwater's core expertise is to extract insights, and we made a strategic decision to partner with a top player for social engagement," said Jorn Lyseggen, CEO and Founder of Meltwater. "We researched more than 100 companies and chose Sprout Social because it has one of the strongest social engagement products in the market with unrivalled user friendliness."

Earlier this year, Meltwater announced it invested $25 million and 100 man-years on reinventing their flagship media intelligence product. Meltwater Buzz has been Meltwater's main social offering. Its listening functionality is now integrated into the new intelligence platform, and going forward it will leverage Sprout Social for social engagement.

According to Zubair Timol, Area Director for India, Middle East & Africa at Meltwater, “With over 70 million social media users in the Middle East, social engagement is an area companies in the region cannot ignore. With our partnership with Sprout Social, we can now help private and public sector companies to enhance relationships with their customers and stakeholders in the social space.”

Sprout's engagement tools help users discover, respond to, and interact across Twitter, LinkedIn, Facebook, Google+, and Instagram from one interface. The team at Sprout has been recognized numerous times this year including being named one of America's 100 fastest-growing companies by INC. magazine and winning the 2015 G2 Crowd award for Top Social Media Management Tool for Customer Satisfaction.

"Engagement through social channels is increasingly critical for brand success," said Justyn Howard, CEO of Sprout Social. "Our partnership with Meltwater brings world-class capabilities together to create remarkable customer experiences and further promote meaningful engagement."

Together with Sprout Social, Meltwater will offer three different packages – enterprise, team, and basic. All products are currently available.