MG cars participate and sponsor “Women’s Car Accessories” exhibition

Taajeer Group, the exclusive dealer for MG cars in Saudi Arabia, participated as a participant, sponsor in the “Women’s Car Accessories” exhibition, which was held under the patronage of his Royal Highness Prince Naif bin Abdulaziz Al Saud, Governor of the Eastern Province. The exhibition comes as the first exhibition dedicated to educating women in the automotive world as well as upgrading of automotive services and products that will be by women daily. The exhibition, as well, coincides with implementation of Royal Order to allow women to drive cars as from 10/10/1439H. 

The exhibition was held at Dhahran International Exhibition Center over three days, where MG showcased a number of its models for 2018, including MG RX5, the stunning sports SUV car, and MG GS the modern sports car which compete strongly in its class, and MG ZS compact crossover car, in addition to its renowned mid-sized family sedan model MG 360. All showcased cars received the highest admiration of the exhibition lady visitors who expressed their desire to be acquainted with the sophisticated features and advanced technologies of each model. In response to the lady visitors, the company organized various test-drive sessions for all models to enable them to check by themselves the strong performance and smooth response of the cars.  Upon conclusion of the test-drive sessions, the ladies’ participants admired the keen concerns of MG in its potential clients. 

Commenting of this remarkable participation in the exhibition, Jalal Assad, Marketing General Manager at Taajeer Group, said: “We were very keen to be part of this unique event, which translated the historic decision of allowing women to drive in Saudi Arabia, in order to participate in spreading of awareness and traffic safety for women.”  

He further added:” The exhibition was a good opportunity for us to introduce all categories of MG cars, which no doubt fit ladies who want to own and driving cars of sophisticated features along with reasonable price that fits their budgets, in return, we have found a remarkable turnout of women and girls to test-drive MG cars and provided them with all the information they need to know.” 

Noting that the British MG cars enjoyed a historical legacy that make them the best and most popular cars in many world markets.