MG sponsors Jeddah Spring Festival concerts

Taajeer Group, the exclusive dealer for MG cars in Saudi Arabia and the Saudi company specialized in the automotive sector, announced its participation in Jeddah Spring Festival major concerts held recently in King Abdullah Economic City under the umbrella of the General Entertainment Authority for Entertainment, which enjoyed a massive audience. Taajeer Group participation as “Diamond Sponsor” in these concerts, which were held for the first time in Saudi Arabia, came through its British auto brand MG and Primo, one of Taajeer subsidiaries, the official transport for all participating performers.

The organization of Jeddah Spring Festival concerns came within the general framework of Saudi 2030 vision for all aspects of life in Saudi Arabia, including entertainment and recreational activities that contribute to provide an opportunity for community members to enjoy upscale entertainment and arts, by hosting numerous art troupes and artists from around the world to participate in various social events and professional concerts under the supervision of the General Entertainment Authority. Jeddah Spring Festival has seen many of these concerts for renowned Arab singers, including Tamer Hosny, who performed on March 30th, Mohammed Hamaki, who performed on April 4th, Wael Jassar and Saber Al Rubai on April 6th. The concerts, which were held in King Abdullah Economic City, witnessed audience from all community segments who were looking forward to sharing these performers such wonderful moments. 

MG built a special platform in a strategic location of the concert venue, which enjoyed a large turnout of visitors of both genders, where they had the opportunity to have a close look at a collection MG car, and learnt more about this prestigious brand, of luxurious interiors, distinctive and stylish design, advanced safety measures, in addition to sophisticated driving assistant systems. They, as well, were lectured about MG cars and various special cash and credit offers along with the outstanding after-sales services that guarantee peace of mind for everyone who owns MG car. Taking advantage of the massive number of audience, Taajer Group showcased full range of sedan and SUV models, including the family mid-sized MG 360, and the stunning SUV model MG GS, the all-new sports SUV model RX5, plus the fantastic sports car MG ZS.

Many visitors also participated in the MG Photography activity, by taking memorial photos with MG cars, to clutch the moment with MG cars and the concert. Seizing the momentum of the concerts, Taajeer Group broadcasted, during the intervals, various documentary videos about MG company and cars, which attracted the attention of the audience, who cheered for more to learn more about these cars that raised competition ceiling high.