MICHELIN expands retail business in UAE

Partners with AutoPro across Dubai and Sharjah market

Central Trading Company LLC, the authorized distributor of MICHELIN within the Emirates of Dubai and Northern Emirates, signed an agreement with AutoPro to sell MICHELIN tyres across its stores in Dubai and Northern Emirates. This cooperation includes supply of MICHELIN branded tyres, with ESMA required RFID tags to the vast network of AutoPro service centres located in Dubai and Sharjah.

Naser Shashaa, Regional Director, MICHELIN Middle East, said, “We are constantly looking at expanding our presence in the markets we operate and facilitate the access to MICHELIN Tyres, one of the world’s most renowned brands.  AutoPro is a trusted name for professional automotive services and we are therefore very excited with this partnership.  In addition to existing MICHELIN point of sales, our customers in the emirates will now have convenient access to our products and certified services at more locations near them.”

ENHANCED MICHELIN FOOTPRINT IN THE REGION

This distribution partnership between MICHELIN and AutoPro will allow expansion of MICHELIN’s retail footprint in Dubai and Northern Emirates.  The 39 AutoPro service stations will complement existing MICHELIN point of sale in the UAE by providing full range of MICHELIN products and expert services of tyre change, safety checks, nitrogen inflation, alignment and other non-tyre related services.

Zaid Alqufaidi, Managing Director, ENOC Retail, said: “With continuous growth in population, UAE residents have become more discerning in their choice of automotive requirements. To this end, AutoPro which operates the largest network of automotive facilities in Dubai and the Northern Emirates has strategically partnered with high-quality suppliers to transfer value to customers.  Our partnership with MICHELIN supports that commitment towards operational excellence in the business and this collaboration will allow our customers to choose from the best MICHELIN products and services for their automotive needs.”

 “We are proudly associated with MICHELIN for the past 35 years and have grown extensively throughout Dubai and the Northern Emirates. Through this partnership with Autopro, we will further grow our business with strong and positive impact in availability and visibility of MICHELIN Tyres. We look forward to a smooth partnership in the coming years,” said Mohammed Aqel, General Manager, Central Trading Company – member of Al Rostamani Group.”

About MICHELIN

MICHELIN, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, MICHELIN is present in 170 countries, has more than 125,000 employees and operates 67 tire production facilities which together produced around 190 million tires in 2018.

About AutoPro:

AutoPro, the largest network operator of Automotive services in the UAE, provides a range of automotive services including tyre & battery change, mechanical repair, oil change and various detailing services including car-wash. With a network of 39 branches across Dubai and the Northern Emirates, AutoPro employs over 1,500 frontline staff, serving approximately two million customers annually. ProWash – AutoPro’s carwash service – offers a combination of high-tech automatic washes and specialised manual wash bays servicing up to 140,000 cars per month, using eco-friendly, water recycling systems. AutoPro also offers oil change services –at 22 of its locations.

About Central Trading Company

Central Trading Company was established in 1957 and is the first company registered under the well-known Al Rostamani Group. CTC prides itself on its long-term business partnerships and its customer focused strategies and wide distribution network. CTC is the official distributor of MICHELIN Tyres in Dubai and Northern Emirates and other global brands such as Castrol, Blue Star and AC Delco Batteries are part of its portfolio of 25 brands. The company’s strength is a step ahead in the game due to the goodwill it shares with its dealers and customers, built through dedicated and trusted service over a span of 62 years. CTC’s dynamic management has always fueled its appetite to identify new opportunities while continuing to innovate, grow and improve existing business.