MICHELIN SHOWCASES PILOT SPORT 4S ULTRA HIGH PERFORMANCE TYRE DURING INTERNATIONAL RACING EXPERIENCE EVENT AT F1 YAS MARINA CIRCUIT

Michelin, the world’s leading tyre technology company, hosted a high adrenalin racing experience for brand loyalists from across the Middle East, Africa and India, at the Michelin Passion Days in Abu Dhabi, UAE. Held at the iconic international F1 Yas Marina Circuit from 18 to 20 April 2017, motoring enthusiasts from more than 10 countries in the region enjoyed this unique opportunity of piloting some of the most competitive racing cars in the world of motorsports.

Car manufacturers, car clubs, online influencers and Michelin partners participated in the event together with a few winners from UAE, Morocco and South Africa. These consumers won the trip by participating in a social media contest on Michelin Facebook pages in the respective countries.

The star of the event was the new MICHELIN Pilot Sport 4S; an ultra-high performance tyre. Participants at the Michelin Passion Days had the opportunity to test the MICHELIN Pilot Sport 4S on the track and experience its performance first hand during speed, cornering and braking tests.

Designed for sports cars and high performance saloons, the MICHELIN Pilot Sport 4S offers unparalleled driving pleasure, thanks to its exceptional steering precision and directional stability. It provides maximum performance and safety on all surfaces due to its optimized tread footprint which grips the road in all situations, even in the most extreme conditions.

Philippe Verneuil, Chairman and President of Michelin Africa, India and the Middle East Zone (AIM), said: “The new MICHELIN Pilot Sport 4S is the result of a unique know-how developed by engineers passionate about their work that redefines the standards of the category. Adapted for driving at the highest levels on road and on track, it has already positioned itself as the best in its class. The best way to show this superior performance and our passion for motorsport to our key stakeholders, is on high performance cars in an iconic race setting with real racers where one can feel, touch and even smell the difference that MICHELIN tyres can make.”

One of the lucky Michelin contest winners, Ariel Gurgel from the UAE, said: “I am absolutely thrilled to have had the chance to attend the Michelin Passion Days. Being an avid car enthusiast and fan of racing, to have actually driven professional race cars on an impressive F1 circuit, has been an incredible experience. Moreover, the MICHELIN Pilot Sport 4S comparison and torture tests truly convinced me of the tyre’s superior performance in extreme driving conditions versus premium competitors!”