Business & Money | Thursday 9 April, 2015 2:59 pm |

Following an in-depth search and intensive deliberations, Namshi, the Middle East's most happening online fashion and footwear destination, has appointed Havas Worldwide Middle East as its creative communications agency for the region.

The region's premier luxury, retail and fashion agency will work on developing Namshi's marketing and communication strategy over the coming year, implementing its recommendations in an integrated exercise throughout all relevant communication channels and Namshi consumer touchpoints.

Referring to the reasons that cemented the company's decision, Hosam Arab, Namshi's co-founder and Managing Director, said "As we build Namshi to become the dominant player in the online fashion space in the region, we believe that Havas' creativity and extensive advertising expertise will further leverage our brand and better enable us to stand out from the competition. The attitude of their team was a natural fit to ours, and we have no doubt that these assets will drive our communication to the next level, enabling us to achieve our objectives over the coming year."

"We were immediately fired up by the 'fashion delivered' mindset at Namshi," declared Rachid Mtaini, regional managing director of Havas Worldwide Middle East. "They have a vision of where they want to be, and are poised to make their next big move. Our proposal addressed their ambitions and our values match the boldness of their convictions. Transparency and integrity are two of our core values, and I believe this mix resonated with Namshi's ethos. This is an exciting brand to work on, and we look forward to a great and successful partnership."

No contractual commencement date has yet been disclosed, but it is understood that the agency will begin working on the brand in the very near future. In this context, Piero Poli, Havas Worldwide General Manager, confirmed the agency's readiness, saying "we are very proud and happy to have been selected by Namshi, and the designated team is ready to swing into action as soon as the time comes."