Business & Money | Wednesday 18 February, 2015 2:36 pm |

Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The agency led the pack with a staggering 17 awards at this year’s MENA Cristal Festival 2014-2015, including the prestigious title of “Media Network of the Year 2015.”

Mindshare MENA was recognized across the board for the team’s outstanding accomplishments and creative campaigns spanning the Middle East and North Africa region and representing a broad array of industries. The agency’s 17 awards put Mindshare MENA ahead of their competition with seven Cristal (Gold), seven Sapphire (Silver), and three Emerald (Bronze) prizes across segments like cultural, integrated, launch, branded, and environmental campaigns.
The judges’ panel honored Mindshare MENA for work representing a broad list of clients including Tunisie Telecom, Egypt’s National Initiative for Energy Conservation, Infiniti, Nissan, Dubai Shopping Festival, Sancella Tunisie and Gandour.

The festival is widely esteemed as one of the industry’s most prestigious awards shows and regularly recognizes Mindshare MENA for excellence in advertising and communications. “I am thrilled at Mindshare MENA’s exceptional performance at MENA Cristal Festival,” said Samir Ayoub, Mindshare MENA CEO. “We are happy to be recognized for such a diverse range of campaigns, and particularly excited to be selected as the ‘Media Network of the Year.’ This achievement would not be possible without the hard work and innovative spirit of our entire regional team as well as the support of our clients.”

Hosted in Dubai this year for the event’s 10th anniversary edition, the MENA Cristal Festival draws in large crowds of notable agency representatives every year. The awards show brought together the region’s most renowned agencies and respected experts in the marketing and advertising industry not only for the awards show but also for a special anniversary dinner and party. Since it was founded in 2005, MENA Cristal Festival has celebrated agencies that execute work that is relevant, thought-provoking, and cutting edge – characteristics that Mindshare MENA embodied in this year’s award-winning campaigns.