Two short films, “When You Don’t Know Where to Go, Head to Bakkah,” and “Masher Al-Mashaer” have successfully embodied a vivid vision and a complete picture of the details of Muslims’ Hajj journey.
Unforgettable moments were documented by a young professional group of Saudis in creative footage through the support of the MiSK Foundation under the guidance of Crown Prince Mohammed bin Salman.
The two films produced by MiSK on Makkah have generated a wide-ranging response and circulation on both TV channels and social media during the Hajj season.
The films were produced with new visual techniques and directing visions contrary to what viewers are used to seeing, in order to reflect a content that is presented for the first time during the Hajj season. They were accompanied with unprecedented media coverage during this Islamic event.
“When You Don’t Know Where To Go, Head To Bakkah,” and “Masher Al-Mashear,” highlight the greatness of this Islamic rite and conveyed the true image of Saudi Arabia’s efforts in different areas and through various agencies, government sectors and human cadres that served Muslim pilgrims.
The first film “Masher Al-Mashear,” — literally translates to feelings of the holy sites— addressed the mixed emotions and feelings of pilgrims during their presence in the holy sites to bring together the two meanings in one title, where it highlighted the meditative moments experienced by pilgrims throughout their spiritual journey.
The film involved high shots with a varied footage, whether aerial or on the ground, to take viewers on a virtual trip to the heart of the Hajj atmosphere with touching verses from the Holy Qur’an.