Technology & IT | Sunday 19 April, 2015 4:35 pm |

Etihad Etisalat "Mobily won four awards at the "Festival of Media MENA Awards 2015”, which was held last week in Dubai. The company obtained two golden and one silver awards, for its YouTube video "The Fifth Participation" which was prepared for the World Cup Competition last year, in addition to one silver award for Mobily’s distinction in "Marzouk" Neqaty campaign directed mainly to means of social communication.

The breakdown of Mobily’s “Fifth Participation” awards came with one golden award for the best strategy to attract masses, another gold award related to best strategy on the social media, and one silver award for the best production of the content.

The” Fifth Participation” is considered one of the YouTube videos sponsored and displayed by Mobily through its official channel, representing a hypothetical participation of the Saudi national team, who was not qualified last year for the World Cup, and the goal of the video is the production of a distinctive content highlighting the identity of Mobily and its communication with the community through the social networking channels. The show has achieved a record number reached 22 million views during the World Cup finals that was held in Brazil.

These awards came in recognition of of Mobily’s efforts in the new media, which resulted in the superiority of Mobily in all social networking sites by the end of 2014.