Montblanc Launches Bohème Moongarden Under The Stars

On 9th of July 2015, for one night only, Montblanc transformed the Orangerie in the heart of the famous Jardin des Tuileries in Paris into a magical and captivating Bohème Moon Garden. Under the stars, VIP guests including Montblanc brand ambassadors Charlotte Casiraghi and Gwei Lun Mei joined the Maison for an unforgettable journey on which they discovered the elegant and feminine timepieces and jewellery from Bohème Moongarden. Evoking the captivating romance of the moon, the new collection is a poetic and alluring extension to the Bohème line launched in 2014, giving the contemporary Bohème lady new ways to express her femininity, sophistication, and her passion for fine watchmaking.

Guests including Clotilde Coureau , Chiara Ferragni , Hande Kodja,  Virginie Ledoyen, Pierre Niney, Alice Taglioni, Melanie Thierry, Mona Walravens, Anna Yao, Ke Zhao and entered the prestigious location in the heart of the famous Parisian garden to discover an effortlessly cool atmosphere, designed to capture the unique sense of style and the irrepressible spirit of the contemporary Bohème lady. Because the Bohème lady is always searching for rich experiences and new discoveries filled with inspiration and intense emotion, a sensorial exhibition inside the Maison’s very own Bohème Moongarden revealed the secrets of the twelve moon phases that inspired the collection. Each of the pieces was showcased inside intriguing geometrical installations that formed this imaginary moonscape. 

Under a first dome structure with grey, silver and mirror facets reflecting the details and finishes of the collection, including the watch’s distinctive silvery-white guilloché dial and bezel set with sparkling diamonds, guests discovered the new Day & Night timepiece. Defined by its romantic small complication, the timepiece features an indication that shows the wearer which part of the day or night it is precisely. A second “moon” dome lined with many colourful facets revealed the Moongarden timepieces, a new exclusive complication developed in-house that displays the name of each month’s full moon instead of the traditional name of the month. Inside the garden Montblanc’s craftsmanship was presented to the guests with an exclusive look into the finest watchmaking and jewellery savoir-faire that defines the new collection, with a live demonstration by artisans of the painting of the watch display and the diamond setting on the bezel and the assembly of the fine jewellery pieces. Moreover, Montblanc brought the magic of the moon to the cocktail hour, with moon readings by an astrologist and personalized moons created by calligrapher Nicolas Ourchenir.

The feminine Bohème salons with their cool linen fabrics, eclectic furniture pieces and romantic colour touches and authentic accessories created an inviting seating area for guests to enjoy, mirroring the personal space created by the imagined Bohème lady around her. Inspired by the beauty of the moon, the Bohème Moongarden jewellery pieces that elegantly pair rhodium-plated silver with the iridescence of Akoya pearls, were displayed in different areas around the dome, reflecting the warm glow of the summer moon in the sky above. 

Following the cocktail reception and exhibition, guests entered a magnificent dining room for a four seasons haute Bohème dinner by moonlight. Hundreds of lights, candelabras and candles illuminated four grand tables set on the grass of the gardens, each one themed around one of the four moon seasons with elaborate floral arrangements capturing the essence of each of the four seasons as influenced by each full moon. Above, the ceiling was lit up with stars and the moon. Montblanc CEO Jérôme Lambert introduced the first exclusive preview of the new Bohème campaign featuring brand ambassador Charlotte Casiraghi. As the evening came to a close, guests enjoyed a night-time stroll under the stars in the empty Tuileries Gardens.

Monblanc Bohème Moongarden and Montblanc Bohème Day & Night express femininity, elegance and sophistication in the grand complications of fine watchmaking, with complimentary jewellery pieces and writing instruments that reflect every Bohème lady’s uniquely independent style with authenticity, imagination and simple elegance.