Sports | Sunday 17 May, 2015 12:00 am |

NIKE’S #BETTERFORIT INITIATIVE SERVES AS A CATALYST FOR WOMEN TO MOTIVATE EACH OTHER AND PUSH IT TO THE NEXT LEVEL

On Friday, Nike+ Training Club (N+TC) Tour Dubai brought together 1,000 women in an epic evening full of training, inspiration, and unforgettable moments. With the spectacular Burj Khalifa in the backdrop, the six-hour training experience was designed to push the limits of those who participated, and help them hit their training goals and come out #betterforit.
“The level of energy that I saw in Dubai tonight is absolutely amazing. The N+TC Tour in Dubai brought the diversity and energy of this vibrant city very much to life tonight.” said Sonja Moses, a Nike Global Master Trainer who has been leading the N+TC Tour across the globe.
The attendees from around the region were powered by an amazing opening workout delivered by Nike Master trainers Marie Purvis, Flor Beckmann, Sonja Moses and Alex Hipwell. The buzz continued with the breakout sessions including H.I.T, Yoga, Strength and Dance Fusion.
While unable to participate in N+TC Tour Dubai due to tournament schedule, Fatma Al Nabhani, the only female professional player from the Gulf region, said “I am so proud to see more than 1,000 women of all fitness levels embracing the rising culture of sport at N+TC Tour Dubai. It was really inspiring to seeing them going for their own personal best and leaving their comfort zone to become better and stronger.”
The event which was organized by Nike and its official distributor, Sun and Sand Sports, included, a Nike store carrying the latest Nike products and innovations including Nike Free 3.0, 4.0, 5.0. Participants were able to talk to product specialists who could help them find the best products to achieve their fitness goals.
In addition, the event offered women the opportunity to explore the fun and indulgent side of fitness at the dedicated women’s zone that featured braid bars, nail art, nutritional advice and recovery massages.

In the weeks leading up to N+TC Tour Dubai, athletes had the chance to train with the N+TC Series taking place in different locations around Dubai including Address Downtown, Media One Hotel, Manzil, and The Four Seasons. These sessions were delivered by Nike Trainers and covered the four main categories of N+TC - Get Lean, Get Toned, Get Strong and Get Focused.

The epic training experience was brought to the Middle East Region for the first time ever as part of global roaster covering 13 cities including Toronto, London, Sydney, Stockholm and Shanghai.


#BETTERFORIT

#betterforit is a part of a long-term initiative and ‘call to action’ by Nike designed to inspire and enable women to become better through sport. This is not just a trend, it is a cultural shift and Nike is accelerating this shift. The brand is playing an active role in keeping women active in the region. In March of this year, Nike launched the Nike Women Only Run Club which kick-off off at 7 pm every Monday from the Nike Store in Boxpark at Al Wasl. To register for free gonike.me/NRCDubai.

Anyone with a smart phone can get access to their own personal trainer in their pocket by downloading the N+TC App. The App which features more than 135 workouts by world-class trainers, can be downloaded for free from the iTunes App Store for iPhone and iPod Touch, or from Google Play for Android phones.

In Dubai, Nike Trainers also offer Nike Training Club sessions at Engine Health & Fitness. The classes offered are free and open to women of all ages. To book gonike.me/NTCdubai


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About NIKE
NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit https://www.facebook.com/NikeRunningMiddleEast and follow @NikeRunningME.

2015 N+ TC Tour Stops: Beijing, Dubai, Guangzhou, Hong Kong, Istanbul, Jakarta, Mexico City, Moscow, Shanghai, Southern California, Stockholm, Sydney and Taipei.