Business & Money | Sunday 3 May, 2015 12:59 am |

Damas, the Middle East's leading jewellery and watch retailer, celebrates the opening of its new Damas Collections store in Nakheel, Saudi Arabia. The store’s design reflects the brand’s new global strategy and direction, offering discerning jewellery enthusiasts in the country a range of in-house collections and selected international brands.

With the opening of the new store which is Damas’s second store opening in Saudi Arabia in 2015, the outlet takes the brand’s total number of stores in the country to 25 reflecting Damas’ new interior design as well as the brands vision of expansion in the region.

The elegant interiors of the store epitomise the finest shopping experience in Saudi Arabia, offering a seamless customer experience which has become synonymous with the Damas name. The new Damas Collections store includes novel designs from well-known and treasured Damas brands such as Farfasha, Legacy and Spring, while showcasing some of Damas’ finest international names in premium jewellery.

Kevin Ryan, Retail Director at Damas said: “Riyadh is a very important market for Damas. Our clients in the country are well-informed and have a fine eye for jewellery and diamonds. We are delighted to invite our loyal clientele to enjoy our distinctive shopping experience at the new Damas Collections store in Nakheel Mall.”

And he added: “We are proud to attribute our success in Saudi Arabia to the continuous support of our trusted clients. We aim to strengthen our presence in the Middle East in general and Saudi Arabia in particular as well as emphasize our commitment to providing our clients with the best and highest quality in luxury jewelry designs.”


To learn more about Damas and its new Damas Collections and Damas outlets, please visit: www.damasjewellery.com.

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About Damas:
Damas is the leading luxury jewellery and watch retailer in the Middle East. Since its inception in 1907, the brand has been setting the standards in their trade by providing unmatched quality, luxury and glamour with an air of Middle Eastern mystique.

The company has grown from a UAE-based retailer into a global brand name, with a large portfolio of renowned global luxury brands including Graff Diamonds, Garrard, Roberto Coin, Mikimoto, Paspaley, Forevermark, Parmigiani Fluerier, and Girard Perregaux, Perrelet, Magerit among many others. Damas’ popular in-house brands include Farfasha, Vera, Orana, Solana, OneSixEight, Farasha, Gehna, Hayati, Al Manthoura, Legacy, Fulla and many more.

Headquartered in Dubai, United Arab Emirates, the company today operates around 300 outlets distributed across 11 countries. The company has earned many awards including the prestigious De Beers Award 2000, 2004 and 2007 for jewellery design and 2013 Dubai Business Service Excellence Award.