Nikki Beach Resort & Spa Dubai Reveals the Future of the multifaceted brand

The world-famed Nikki Beach brand designed to provide guests with a unique experience that combines music, dining, entertainment, fashion, film and art into one reveals their new addition opening on December 20th 2016 on Pearl Jumeira island in Dubai. A unique project launched in partnership with Dubai – based holding company Meraas introduces the world to a unique beachfront lifestyle and hospitality concept.

General Manager Alexander Schneider says, “We are the first Nikki Beach resort with a beach club on its premises launched in the region, offering guests the option of choosing between a vibrant beach club atmosphere with amazing parties, music and dining options as well as relaxing in the tranquillity of a beachfront or a more private garden villa with special features to suit preferences of our GCC guests and families.”

Mr. Schneider observed a common pattern within the hospitality market where hotels follow a ‘one size fits all’ trend. Nikki Beach Resort and Spa Dubai’s vision is to understand each guest and provide the exact experience that he / she seeks and believes that this approach is the “future of hospitality”.

“Nikki Beach Resort & Spa Dubai promises a distinct approach to hospitality, great entertainment alongside and intuitive service that have not been seen in the UAE before. Our vision has been received well by the UAE and the GCC market since we have already reached very high occupancy levels for the New Year and the first week of January. I am excited to see what 2017 has in store for the resort,” added Mr. Schneider.

The 132 - keys resort comprising 117 rooms and suites, 15 villas and 63 residences features an exclusive lounge Nikki Prive where guests can enjoy live entertainment, appetizing food and beverage offers and stylish events, an all-day urban bistro Café Nikki, Floridian-Caribbean themed restaurant Key West that displays traces of Latin influence and the world-famed Nikki Beach Dubai Restaurant and Beach Club that pampers guests with plush sun beds and exceptional entertainment complemented by stunning waterfront views of the Arabian Gulf. The 52,000-square-meter property features four pools and private cabanas with plunge pools, in addition to the 450-meter-long beach accessible to resort guests as well as day visitors. Leisure and relaxation facilities include the tranquil Nikki Spa and Tone Gym.

Mr. Schneider adds, “The new resort focuses on two main messages - our cutting edge-architecture and design with the brand’s signature modern, all white décor, tribal influences and stylish ambiance, and the second our hospitality services and guest interaction, be it a relaxing Spa treatment or a high-powered entertainment ambiance at Nikki Beach Dubai”.

“People are constantly on the lookout for spectacular experiences and UAE being the centre for festivals and events with Dubai and Abu Dhabi driving the best cultural, culinary, shopping and party events, we at Nikki Beach Resort & Spa Dubai live and breathe the vision of the leaders of the UAE. We are delighted to incorporate this vision into our resort concept especially since our manifesto is to Celebrate Life, blending well with the local values and culture of the UAE,” stated Mr. Schneider.

One of the most important aspects that drives Dubai’s success as a touristic destination is the safety of the UAE. “Tourists opt for the UAE as they are ensured not only safety in a classic way, but also high-quality of food, water, amenities and hospitality services which are the pillars for decision – making for young families”.

Nikki Beach Dubai is currently preparing to host the biggest New Year party of Dubai, an elegant night themed event and live musicians and world-class entertainment.