Nissan Formula E Team and Petromin Forge Landmark Partnership to Drive Electrification and Clean Mobility in Middle East

Following the announcement of a four-year global partnership in October 2024, Nissan Formula E Team and Petromin Corporation celebrated the signing ceremony today in Jeddah – coinciding with the first ever E-Prix to take place in the vibrant City. This collaboration marks a significant step towards electrification in the region, as both organizations work together in advancing electric mobility and sustainable transportation across Saudi Arabia and beyond.

This partnership builds on an already strong existing relationship between Nissan and Petromin – the Middle East’s leading electric mobility solutions provider – and centres specifically on its e-mobility arm, Electromin. By working closely with Nissan Formula E Team, Electromin reinforces its commitment to innovation and sustainability, supporting the growth of electric mobility in the region and aligning with Nissan’s Ambition 2030 - aiming to empower mobility and beyond by addressing critical environmental, societal, and customer needs.

Electromin’s Global Visibility with Nissan Formula E Team

As part of this collaboration, Electromin’s branding will be prominently featured on Nissan’s e-4ORCE 05 race cars, driven by Oliver Rowland and Norman Nato. The branding will also be visible on drivers’ suits, team kits, and various marketing materials, amplifying Electromin’s role in shaping the future of electric mobility.

In addition, with the exciting introduction of Pit Boost set for the upcoming Jeddah E-Prix, Electromin’s branding will appear on the team’s Pit Boost charger and chief mechanic’s overalls. As a company dedicated to developing electric mobility solutions, Electromin is delighted to see Pit Boost make its debut in the company home race.

A Milestone for Nissan’s Electrification Strategy

Nissan strongly believes that the precision engineering and immense power of Formula E represents the pinnacle of EV technology and is the best possible platform to demonstrate the power of electric to fans across the world. But more than that, the sport serves as a testing ground for future mobility. By competing in the world’s leading electric racing series, Nissan pushes the limits of EV technology, powertrain efficiency, and energy management – building on a legacy of over 80 years of motorsport history and over a decade of EV expertise.

These innovations are then transferred from track to road, taking the very best in engineering today – put to the test on the heat and speed of the racetrack – and applying them to the cars on our roads tomorrow. This track-to-road transfer plays a key part in Nissan’s ambitions under The Arc, with electrification at its centre.

With strategic partnerships a key pillar of The Arc, this crucial collaboration with Petromin helps accelerate Nissan’s vision to lead electrification and bring new electric experiences to customer, in alignment with Saudi Arabia’s Vision 2030 and Nissan’s Ambition 2030 roadmap. 

Nissan at the Jeddah E-Prix – Engaging the Community

To celebrate the first-ever Formula E event in the historic, bustling city of Jeddah, and reinforce its commitment to electric mobility education, Nissan has organized several immersive community activations:

• Red Sea Mall Activation – An interactive experience where visitors can engage with Formula E technology, explore Nissan’s electrification advancements, and learn about the future of mobility.
• CSR Initiative at UBT (University of Business and Technology) – A special career talk featuring a panel discussion with Nissan Formula E and industry experts, offering students insights into EV innovation, sustainable motorsports, and career opportunities in electric mobility.

Executive Comments on the Partnership

Tommaso Volpe, Managing Director and Team Principal, Nissan Formula E Team:

“Every time we race, we demonstrate our passion for performance and innovation. With Petromin, we have a partner that shares our commitment to excellence and electrification. This partnership contributes to the advancement of sustainable mobility, in line with Saudi Arabia’s Vision 2030 and Nissan’s Ambition 2030.”

Kalyana Sivagnanam, Group CEO, Petromin Corporation:

“Our collaboration with Nissan Formula E Team is a reflection of our vision to lead the transition towards electric mobility. Formula E serves as a high-performance laboratory, accelerating advancements in EV technology. This partnership allows us to drive innovation and deliver real-world solutions that shape the future of mobility in Saudi Arabia and beyond.”

Thierry Sabbagh, Divisional Vice President, President of Middle East, KSA and CIS – Nissan, Infiniti:

“This partnership is a testament to Nissan’s deep-rooted commitment to electrification and innovation. As an automotive leader in the region, we recognize the critical role we play in driving the adoption of EVs. This collaboration with Petromin strengthens our ability to develop real-world solutions that bridge motorsport innovation with everyday driving experiences.”

Nissan’s presence in the Middle East dates back to 1956 - when the first Nissan Patrol was imported to Kuwait. This commitment to the region was reinforced in 1994, when Nissan was the first Japanese carmaker to establish a regional headquarters in the Middle East, in Dubai. Since then, our products have become part of the cultural fabric of society and cater to a wide range of customer needs, with our presence expanding to include a dedicated regional office in Saudi Arabia as we recognize the importance of this market.